Insider noticed articles from both invidis and Sixteen Nine looking at the expansion of in-store digital advertising by large retailers. Last month we published an article on the growth of advertising revenue for both Amazon and Walmart.
As retailers look at creative ways to generate digital advertising in their stores, Cooler Screens has signed a contract with Walmart to install more than 2,500 branches with display cooling doors. Cooler Screens is a Chicago based company that has raised over $100 million from the likes of Verizon Ventures, Microsoft’s M12 venture fund, GreatPoint Ventures, Silicon Valley Bank and others. Cooler Screens is hoping to “transform retail surfaces into digital IoT smart screens that deliver in-store retail media and merchandising for the ultimate consumer experience at the intersection of commerce, context and content”.
Cooler Screens has grown rapidly reaching over 90 million in consumer traffic per month across 10,000 screens over 700 stores in 31 DMAs. Retail partners include Walmart, Walgreens, Kroger, CVS, Get Go and Chevron. Over 180 of the top consumer product brands have joined the Cooler Screens’ brand network including Anheuser-Busch InBev, Nestle, PepsiCo, Tyson, Unilever and Red Bull. Cooler Screens’ technology partners include global category leaders Microsoft, Verizon, Dover, BOE and Foxconn.
Insider’s Take: The large retailers like in-store advertising. Walmart, as an example, operates on high sales volume and low margins and the high margins generated from digital advertising is enticing. The Cooler Screens provide easy access to a lot of shoppers and the screens are (very) hard to ignore.
Cooler Screens says that their screens provide “an exciting new digital shopping experience in the freezer and refrigerator aisles of local grocery, drug, and convenience stores”.
Maybe we are old fashioned, but this experience seems overly immersive to us.
What do you think? You can contact me at johnweller@billboardinsider.com with your thoughts and opinions.
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