Buyers now have programmatic access to premium OOH inventory across Latin America’s biggest markets directly via their DSPs. New York, NY — July 21, 2022 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, announced its expansion into Latin America’s biggest markets including Argentina, Brazil, Chile, Colombia, Costa […]
Author: John Weller
OOH Advertising for Sports Betting Is Effective for Reaching & Engaging Urbanites
OAAA & Harris Poll Research Finds OOH Ads Drive In-Person and Online Sales in This Emerging Category WASHINGTON D.C. (July 20, 2022) – New research shows that Americans, mainly urbanites, are engaging with recently legalized sports betting through out of home advertising. This is one of the key findings from […]
Company of the Day – Marin Ventures Outdoor
Company: Marin Ventures Outdoor Markets: Northern California Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA 94010 Phone: 650-343-4789 Email: info@mvoutdoor.com Marin Ventures is a privately held outdoor advertising company which owns high impact, interstate freeway locations in Northern California. The company’s trade name is MV Outdoor. The company is run by Grant Leschin. […]
AdQuick.com & Clear Channel Outdoor Partner to Automate Outdoor Inventory Selection
AdQuick.com & Clear Channel Outdoor Innovate to Deliver Real-Time Availability Data to Modernize Out-of-Home Media Buying July 20, 2022 Los Angeles, CA–AdQuick.com, the leading Out-of-Home (OOH) advertising platform in the world, today announces a partnership withClear Channel Outdoor(NYSE:CCO), one of the world’s largest Out-of-Home (OOH) advertising companies, to provide AdQuick […]
OAAA is Bringing their Safety Seminar to Houston
Everything you need to know to create even safer OOH operations Investing in safety should be a priority – for the health of our employees and our industry, which is why we’re devoting three days to discussing the practices aimed at keeping your construction and maintenance workers even safer. […]
Sales Tip: OOH Ads Drive Quick Service Restaurant Sales
By Steve Nicklin SVP Marketing and Analytics, OAAA The QSR category produced a solid 7.3% increase in OOH spend in 2021, and the latest OAAA-Harris Poll research showcases why OOH is an important component of the fast food media mix. McDonald’s is the classic OOH case study, having earned the […]
Rate This Ad with Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day – Marlin Outdoor Advertising
Company: Marlin Outdoor Advertising Headquarters: 55 New Orleans Road, Suite #209 Hilton Head Island,SC 29928 Market: Georgia and South Carolina Phone: 843.785.5769 Email: billboardshhi@gmail.com For 25 years Marlin Outdoor has provided clients with increased sales and leads through strategic placement of billboards across the Southeast, combined with quality design and graphics. […]
The Saturday Selfie – Gotta Love The IBO!
We appreciate everyone at the IBO. And we found out this week, that they appreciate The Ultimate Out of Home Sales Guide. Interested in learning more? Order Your Copy of The Ultimate Out of Home Sales Guide Here! If you sell Out of Home advertising you need The […]
Billboard Insider Classifieds July 16, 2022
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
























