Author: John Weller

Billboard Insider Classifieds July 23, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Why is SignBird Growing?

Here is a summary from SignBird describing who they are: SignBird was created to help solve a problem in the out-of-home industry, and that at our core is who we are. We are problem-solvers. Our clients are too busy worrying about day-to-day operations, installing vinyl, negotiating leases, and growing their […]

Place Exchange Expands Programmatic OOH Reach in Latin America

Buyers now have programmatic access to premium OOH inventory across Latin America’s biggest markets directly via their DSPs. New York, NY — July 21, 2022 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, announced its expansion into Latin America’s biggest markets including Argentina, Brazil, Chile, Colombia, Costa […]

OOH Advertising for Sports Betting Is Effective for Reaching & Engaging Urbanites

OAAA & Harris Poll Research Finds OOH Ads Drive In-Person and Online Sales in This Emerging Category WASHINGTON D.C. (July 20, 2022) – New research shows that Americans, mainly urbanites, are engaging with recently legalized sports betting through out of home advertising. This is one of the key findings from […]

Company of the Day – Marin Ventures Outdoor

Company: Marin Ventures Outdoor Markets: Northern California Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA  94010 Phone: 650-343-4789 Email: info@mvoutdoor.com Marin Ventures is a privately held outdoor advertising company which owns high impact, interstate freeway locations in Northern California.  The company’s trade name is MV Outdoor.  The company is run by Grant Leschin.  […]

AdQuick.com & Clear Channel Outdoor Partner to Automate Outdoor Inventory Selection 

AdQuick.com & Clear Channel Outdoor Innovate to Deliver Real-Time Availability Data to Modernize Out-of-Home Media Buying  July 20, 2022 Los Angeles, CA–AdQuick.com, the leading Out-of-Home (OOH) advertising platform in the world, today announces a partnership withClear Channel Outdoor(NYSE:CCO), one of the world’s largest Out-of-Home (OOH) advertising companies, to provide AdQuick […]

OAAA is Bringing their Safety Seminar to Houston

  Everything you need to know to create even safer OOH operations Investing in safety should be a priority – for the health of our employees and our industry, which is why we’re devoting three days to discussing the practices aimed at keeping your construction and maintenance workers even safer. […]

Sales Tip: OOH Ads Drive Quick Service Restaurant Sales

  By Steve Nicklin SVP Marketing and Analytics, OAAA The QSR category produced a solid 7.3% increase in OOH spend in 2021, and the latest OAAA-Harris Poll research showcases why OOH is an important component of the fast food media mix. McDonald’s is the classic OOH case study, having earned the […]

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day – Marlin Outdoor Advertising

Company: Marlin Outdoor Advertising Headquarters:  55 New Orleans Road, Suite #209 Hilton Head Island,SC 29928 Market: Georgia and South Carolina Phone:  843.785.5769 Email: billboardshhi@gmail.com For 25 years Marlin Outdoor has provided clients with increased sales and leads through strategic placement of billboards across the Southeast, combined with quality design and graphics. […]