Author: John Weller

Company of the Day – Conlee Outdoor Advertising

Company:  Conlee Outdoor Advertising Headquarters: 13407 Raphael Avenue, Bakersfield, CA 93306 Market: Bakersfield, CA Phone: 661-549-1792 Email:  shelli@conleeoutdoor.com We caught up with Conlee Outdoor General Manager, Shelli Carlovsky, for a conversation about the business. Shelli, can you tell us about your background and how it led you to Conlee Outdoor? […]

Only In San Francisco

Both Dave and I live on the west coast. We thought this You Tube video from The San Francisco Standard was typical of our view of the Bay Area.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the […]

Grace Outdoor On Watchfire Digitals and Storms

Billboard Insider received the following feedback on severe storms in the southeast and their impact on digital signs from Diane Stevenson, CEO of Grace Outdoor. Yes, storms always cause us a lot of heartache and pain.  But really we have had good luck with most of ours.  Right now the majority of our […]

Daktronics CFO Sheila Anderson on Daktronics Bright Future

For a Billboard Insider reader, the turnaround seemed to start with the news of a delayed earnings release back in early December 2022. For Daktronics though, their efforts had started much earlier than that, as they focused on shoring up supply chain issues, a large order backload and  short term […]

Company of the Day – Classic Outdoor Advertising

Company: Classic Outdoor Billboard Advertising, LLC Headquarters: 200 Fairground Suite 105, Higginsville MO 64037 Phone: 660-584-6242 Email: classicoutdoor@yahoo.com Classic Outdoor has close to 600 displays in the Midwest with a primary focus in Missouri and Illinois. Dave Gash is the President.   To receive a free morning newsletter with each […]

How to Turn a Broken Digital Panel Into a Marketing Campaign

For those of you who missed it, Angels All-Star Shohei Ohtani had a moment at a recent game when he found a way to break a digital panel on a grandstand sign advertising Coors Light.  The YouTube video below shows the slugger damaging the sign (the first 26 seconds shows […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Billboard Insider Classifieds September 23, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Link Media Outdoor Announces Kerry Yoakum as General Counsel

Roswell, GA – September 21, 2023: Link Media Outdoor (Link), is pleased to announce that it has named Kerry Yoakum to the position of General Counsel. Kerry is a 15-year veteran of the outdoor advertising industry. Prior to joining Link, Kerry served as Senior Vice President of Government Affairs for […]

OOH Leadership: Are Your People Rising to the Occasion in the field?

In his book, Leadership Secrets of the Rogue Warrior, Richard Marcinko, founder and first commanding officer of SEAL Team Six, the US Navy’s first counter-terrorist unit, wrote, “When you’re a warrior, death is always looking over your shoulder.  And we all knew there was just one way to improve the […]