Company:  DC Marketing, LLC.

Markets:  Oneonta/Cooperstown, New York

Address: 16 Kearney St. Oneonta, New York, 13820

Email: Len.dcmarketing@gmail.com

Phone: 607-244-9183

DC Marketing is a family owned business which operates 19 faces in the City of Oneonta, New York.  Len & Dellene Carson are the owners are the owners. Here are comments from Len Carson related to their business.

How did you get into the out of home business?

In 2011, friends of mine who are small business owners, were complaining about their market share, and with no advertising experience I suggested they should advertise more. Their response was, “Do you know how much that costs?” I said no, and they went on to explain the cost of print, radio and tv within our market. This response caused me to ask, ” How does a small business afford these advertising mediums when the cost represents a significant portion of their profits?” As entrepreneurs do, I saw an opportunity, but wasn’t sure of the answer until more than 1,000 hours of research later, when my solution was DOOH.   So, the next steps were finding a location on I-88 where the highest traffic count in our Oneonta/Cooperstown market is, convincing my wife that investing my retirement on a location with a dilapidated home and 25 +/- trees that needed to be razed and install the first digital billboard on the 120 mile long I-88. Yes, she thought I was crazy, but trusts me and has been fully supportive of our Out of Home business.

Whose digital signs do you use and what have you learned?

We have purchased (3) Formetco digital billboards, (1) Ebsco digital sign and the location we acquired from a competitor in 2019 has a Surefire digital billboard. We met with Matt Leach and Jock Gibb at their Dulth, GA plant prior to purchasing our first board and were extremely impressed with the family atmosphere they have created there. Formetco has treated us with a level of customer service as if we owned 100 digital billboards and they have helped us along the way as our business has grown.  

What’s new at the company?