Author: John Weller

If You Manage Billboard Assets For Others, Read This

By Chris Bassler, President of Bassler & Co. Insurance Agency When you manage billboard assets for others you are essentially in the property management business. The definition of property management is the daily oversight of commercial real estate by a third-party contractor. Generally, property managers take responsibility for day-to-day repairs, […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Billboard Insider Classifieds May 13, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

OOH Sales: Stop Showing Up and Throwing Up

OOH Salesperson walks through the prospects door and greets the business owner with a big, friendly smile and wonders if they ever considered billboard advertising to get their message out.  It’s their lucky day! We have an available board right near their location…it’s perfect for their business AND I’ve got […]

McWhorter Media Group Acquires Legends Outdoor in Virginia

May 10, 2023 Cartersville, GA – McWhorter Media Group announced today their acquisition of digital and analog Outdoor Advertising Assets across Virginia from Legends Outdoor. Drachman M&A Co. represented Legends Outdoor in the transaction. Terms of the deal were not disclosed. “My partner Steve Sarkady and I were fortunate to […]

Deanna Berry on the McWhorter Acquisition

With the news of McWhorter Media’s acquisition with checked in with Deanna Berry, McWhorter Media Groups Chief Operating Officer. Your first acquisition, on re-entering the market, was in Pennsylvania.  I understand you have purchased assets in Virginia?   That is correct, John.  We are excited to be entering the Virginia […]

New Research Reaffirms Billboards as Highly Effective Venue in Programmatic DOOH Advertising

New York, NY – May 10, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today new data showing billboard advertising delivered full funnel lifts and results against key industry performance metrics. Vistar conducted an analysis of campaigns that utilized billboards* to determine […]

Company of the Day – Albert Outdoor Advertising

Company: Albert Outdoor Advertising Headquarters: 6510 LBJ Freeway Suite 100 Dallas, TX 75240 Market: Dallas, TX Phone: (972) 239-5800 Email: info@albert-outdoor.com Albert Outdoor traces its origins back to the early 1960s when David Albert began building wooden multi-pole structures in the newly emerging suburbs for homebuilders and other businesses looking […]

SignBird’s Location of the Week – Alvin LH from SignAd Outdoor

Welcome back to SignBird’s Location of the Week! We traveled to Alvin, Texas to take some great footage of this billboard by SignAd! This billboard is a left-hand read located on TX-35. It boasts a weekly impressions rate of 65,615! You’ll notice a steady stream of car traffic in our […]