Author: John Weller

Billboard Insider Classifieds July 24, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Samsung and SoFi Stadium Change the Entertainment Game

  Creating a live events destination for the 21st century Samsung Electronics America partnered with SoFi Stadium and Hollywood Park to create a global sports and entertainment destination in the heart of Los Angeles. The Infinity Screen by Samsung is a revolutionary feat of engineering that hangs 122 feet above the […]

Company of the Day – Arena Outdoor

Company: Arena Outdoor Advertising Markets: Nevada. Headquarters: 1380 US Highway 95A N, Suite 2-209, Fernley, NV  89408 Phone: 775-835-4250 Email: rk@arenaoa.com Arena Outdoor operates a billboard plant in Northern Nevada.  The company’s founder is Robert Kennerson.  The company is building signs in Nevada on I-80 from Reno to Winnemucca.     [wpforms id=”9787″] Paid Advertisement

JCDecaux Partnering To Launch an Air Sensor Pilot Using its Chicago Street Furniture

JCDecaux is partnering with Microsoft Research & Array of Things Team to launch an air sensor pilot using its Chicago street furniture program Paris, July 19th, 2021 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that it has partnered with Microsoft Research’s Urban Innovation Group and the Array of Things team to launch an air quality sensor […]

Company of the Day – Arizona Billboards

Company:  Arizona Billboards Headquarters:  Phoenix, AZ Markets: Arizona Email:  salesinfo@arizonabillboards.com Arizona Billboards is an Arizona small business enterprise providing personal service and operated by experienced outdoor advertising executives and long time Phoenix land owners and developers.   [wpforms id=”9787″] Paid Advertisement

CUENDE MetricOOH Traffic Metrics Launches in USA

CUENDE USA announced today that they are introducing a version of their MetricOOH traffic metrics platform tailored for the American market.  MetricOOH, pronounced “Metric-ooooo” is a tool set that compares the physical attributes of Out of Home (OOH) locations.  By using the same satellite imagery used by big governments, all […]

Billboard Insider Classifieds July 17, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

My Team Lost…My Industry Won How Sports Connect to Out of Home Media

  By Anna Bager OAAA President & CEO I was bummed when my team (Sweden) lost to Ukraine in soccer…but I was proud of my industry. In the Euro soccer final, England lost to Italy at Wembley Stadium in a dramatic penalty kick shootout. I’m proud because a French company (JCDecaux) […]

GSTV Turns to Comscore for DOOH Audience Measurement

RESTON, Va., July 15, 2021 /PRNewswire/ — Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency […]

Vistar Media Answers The Question Everyone Is Asking

With the news of the Lamar investment in Vistar Media, our internal conversation at Insider was around one key issue and that was confirmed yesterday from several industry executives.  This comment from a reader and an owner/operator sums it up nicely.  We are are a small operator, and compete with […]