Billboard Insider was interviewed by a group of Tulane undergraduate B-school students (picture above) who did a valuation and research report on Lamar. They rate Lamar as market perform with a 12 month target price of $117.00. The group’s investment thesis (see below) notes Lamar’s steady dividends, reduced acquisitions and […]
What can AI do for the out-of-home industry, with $10 billion of annual planned media data? Imagine: you’re sitting at your desk, or in your spare bedroom, or wherever flips your company’s switch these days. You’ve got a quick turnaround on a brief for your most demanding client, and you […]
Vehicle miles travelled improved by 0.7% to 275.5 billion miles during the month of March 2024 according to the FHWA March 2024 Travel Volume Trends. Here’s the data. The South Atlantic states were the only part of the United States to see a traffic decline. Here’s a chart showing how […]
Vistar co-founder and CEO Michael Provenzano will discuss the potential for Out of Home to go beyond local audiences and mine significant revenue opportunities on an international scale at the World Out of home Organization Global Congress in Hong Kong from June 5-7. He will provide a comprehensive guide to […]
Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Email: meadow@meadowoutdoor.com Meadow Outdoor is a family-owned which operates over 1,100 faces including 18 digital faces in 4 western states. The firm started by Joe Zukin in 1968. Joe Zukin died on December 4, 2018. […]
Yesterday Boston Omaha Corporation released its 2023 Annual Letter. It is blissfully free of the fuzzy-management-consulting-speak which clogs many public company annual reports and letters. Here are three things about Link Media Outdoor (Boston Omaha’s out of home subsidiary) which SignValue learned from reading the Boston Omaha 2023 Annual Letter. […]
There are numerous automated out of home sales platforms (e.g. Adomni, Adquick, Blip, OneScreen.Ai, Place Exchange and Vistar to name a few). Billboard Insider is hearing disconcerting reports that some automated out of home platforms are slow pay. We thought one of the benefits of automated out of home platforms […]
New York, NY – May 20, 2024 – Intersection, an experience-driven out-of-home media and technology company, today announced a partnership with Lyft, to manage advertising sales for their fleet of digital taxi tops on Yellow Cabs in New York City. The addition of Lyft’s digital taxi top fleet adds to […]
Nice to see the US out of home industry growth picking up after a weak 2023. Here’s a table comparing US out of home revenue growth with the US economy and inflation for the past two years. US out of home revenues grew 6.8% in the first quarter of 2024 […]
A terrible story Billboard Insider has been following in India. Last week a large billboard blew over in the wind, killing 16 people and injuring 75. The billboard did not have a permit. The owner of the billboard has been arrested. Billboard Insider’s take: Never cut corners when it comes […]
