Author: billboardinsider

Statsig Runs on Hundreds of San Francisco Billboards

SAN FRANCISCO–(BUSINESS WIRE)–Seattle-based startup Statsig, a leader in the product experimentation space, announced itself to San Francisco in a very noticeable way, reinforcing itself as a key player in revolutionizing how businesses use data to build products. Founded in 2021 by former Facebook engineers, Statsig has quickly risen to prominence by […]

Wildstone Appoints Leaver as Non-Exec Chairman

London,  29 January 2024 – Wildstone is pleased to announce the appointment of Carl Leaver as Non-Executive Chairman. With a distinguished career in executive and non-executive roles, Carl brings a wealth of experience and a proven track record of driving substantial shareholder value across diverse industries. Carl currently also serves […]

Private Equity and Out of Home – Terms and conditions

Previous installments of Billboard Insider’s private equity and out of home series have discussed why to raise private equity, what to look for in a partner and how to value your shares.  Today Craig Berry of Stark Capital Solutions discusses private equity terms and conditions. Stark Capital has participated in […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: iLevel Digital

Company: iLevel Digital Markets: Minnesota, North Dakota St Cloud Office: 25113 21st Ave, St Cloud, MN. 56301 Fargo Office: 3235 Oak Ridge Loop E, West Fargo, ND. 58078 Phone: 701-369-6100 Email: info@ileveldigital.com iLevdel digital operates a billboard plant in Minnesota and North Dakota.   In addition to billboard the company has a […]

Private Equity and Out of Home – valuing the equity

How do you value your out of home company when you bring in an outside investor?  The answer depends on whether you are simply selling an existing share of the ownership to a third party or if you are raising new money to grow the company. Selling an existing share […]

Tom Giesken on the Fentanyl Kills PSA

I recently was approached via email and then a phone conversation by Jeremy Bayless. Jeremy was a father who experienced a true tragedy. His daughter was basically murdered by someone who tainted a drug with a lethal dose of Fentanyl. Jeremy’s daughter was by no means a habitual drug user. […]

Company of the Day: Houck Transit

Company:  Houck Transit Advertising Markets: United States Address: 1025 Tomlyn Avenue, Suite 100, Shoreview, MN  55126 Phone: 800-777-7290 Email: info@houckads.com Advertising operates transit advertising programs with over 40 public transit systems in the Midwest and eastern United States. The company was started in 1919 by Leo Houck and is now owned and operated by his great […]

Private Equity and Out of Home – What to look for in a partner.

Yesterday Billboard Insider presented four reasons to consider adding an outside equity partner.  Today we talk about three traits to look for in a private equity partner: industry expertise; candor; and rapport. Industry Expertise Time is your most precious resource.  You don’t want to have to spend time educating a […]

San Antonio Considers a Sign District

Another big city is considering the benefits of large digital signs.  OUTFRONT and the Urban Activation Institute are spearheading an attempt to develop an arts and entertainment district which would include digital signs. San Antonio Report quotes a city staffer as saying that the signs will help activate spaces and […]