Author: billboardinsider

Rate this ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

US Out of Home Revenues Outperform Inflation but Trail GDP

Yesterday’s OAAA US out of home revenue release contained  another quarter of good and bad news for the US out of home industry. The good news is US out of home revenues grew by 3% in the second quarter of 2025, slightly in excess of the 2.4% inflation rate for […]

State of Florida Repeals Sales Tax on Commercial Real Property Rentals

In the State of Florida, effective October 1, 2025, the state sales tax imposed on rent or license fees for the use of real property (commercial rentals) under section 212.031, Florida Statutes (F.S.), is repealed. This means no state sales tax or discretionary sales surtax applies to rent or license […]

Zoom Media Partners with VIOOH to Expand GymTV

Zoom Media, the parent company of GymTV, has announced today a strategic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform (SSP), to expand programmatic access to GymTV’s premium video inventory across the United States and Canada. This collaboration provides an additional avenue for buyers […]

Company of the Day: CR Signs

Company: CR signs Markets: Iowa Address: 4701 1st Avenue SE, Suite 11, Cedar Rapids, Iowa 52402 Email: aaron@crsignsinc.com Phone: 319-826-3608 CR Signs operates 18 billboard locations including 3 digital faces in Iowa.  The billboards are located in the Dubuque and Cedar Rapids markets.  In addition to operating a billboard plant […]

US Out of Home Revenues Up 3% in 2Q 2025

August 27, 2025 (Washington, DC) – Out of home (OOH) advertising revenue grew 3% in the second quarter of 2025, reaching $2.86 billion, according to the Out of Home Advertising Association of America (OAAA). The Q2 performance boosted OOH year-to-date (YTD) growth to 2.6%. “OOH mirrors the cultural and social […]

Harkey Media has a $100 Million War Chest

Harkey Media has been growing rapidly via acquisitions including this month’s purchase of Mesa Outdoor.  Billboard Insider talked with Harkey Media founder Scott Harkey. Scott, how did you first get involved in out-of-home? I started in media and marketing, and early on I recognized the unique power of out-of-home to […]

Adgile Media Named to 2025 INC 5000 List

Adgile Media Group, the technology-driven leader in truckside advertising was included in the 2025 Inc. 5000 list of fastest-growing private companies in America. Ranked at No. 448, Adgile is the highest-ranked truckside advertising company on this year’s list and in the top 10% of all honorees nationwide. Founded in 2018 […]

Advent Private Equity Buys PatientPoint

BOSTON & CINCINNATI–(BUSINESS WIRE)–Advent International (“Advent”), a leading global private equity investor, today announced that it has signed a definitive agreement to acquire PatientPoint, Inc. (“PatientPoint” or the “Company”), the nation’s largest digital point-of-care network, strategically delivering behavior-changing content and measurable outcomes for patients, providers, and health brands, from an […]

Company of the Day: Creative Outdoor

Company: Creative Outdoor Markets:  United States, Canada. Headquarters:  8875 Hidden River Parkway, Suite 300, Tampa Florida, 33637 Phone: 1-800-661-6088 Email: Admin@CreativeOutdoor.com Creative Outdoor operates a plant of 34,000 advertising units in 320 minicipalities. around the United States and Canada.  The plant consists mostly of bus shelters, bus benches, waste and recycle bins and transit […]