Last week Billboard Insider noted that more communities are replacing stoplights with traffic circles. Our readers are split as to the impact of traffic circles on a billboard’s sales. Half think that sales will increase or remain stable after a traffic circle is installed because there will be an increase […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Earlier this week Billboard Insider wrote that you don’t need a landlord’s consent to put a data collection device on a billboard if your lease allows you to add “other appurtenances and ancillary equipment” on the billboard. California out of home attorney Richard Hamlin writes that a court may not […]
More communities are replacing stoplights with traffic circles to keep traffic moving and reduce accidents. We asked Grey Vick of Grey Outdoors what he thinks of traffic circles and he said this: If a traffic circle replaces a stoplight, traffic starts flowing faster. That’s good and bad. Good because you’ve […]
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Company: Circle City Outdoor Markets: Minnesota Phone: 612-616-8133 Email: fredricksonoa@msn.com Circle City Outdoor operates 38 billboard faces in Minnesota, including 1 digital face. The signs are located south of Minneapolis. Billboard Insider talked with the company’s general manager Duane Fredrickson. In 2024 Circle City sold 29 static billboard faces in Indiana to JR […]
Grey Vick operates Grey Outdoor, a North Carolina OOH company with a 750 face billboard plant including 44 digital faces. Billboard insider talked with Grey about several issues impacting the out of home industry. How do you handle situations where you’re accessing a landlord’s property? When we’re going onto someone’s […]
Austin, TX — July 30, 2025 — Backed by Mark Cuban and Y Combinator, Fetii now turns its Gen Z-favorite vans into a media platform brands can actually measure. With the help of StreetMetrics, Out-of-Home’s (OOH) single source of truth for measurement, planning, and attribution, Fetii can now power performance […]
After reading 4 Questions to Ask Before You Put a Data Collection Device on Your Billboards, a Billboard Insider reader writes about the importance of knowing your counterparty: 2-3 groups have approached me about installing devices on our structures, particularly our static interstate unit…I’ve never been able to get comfortable […]
Company: The Chehalis Tribe Markets: Washington Headquarters: 420 Howanut Rd, Oakville, WA 98568 Phone: 360-273-1251 The Chehalis tribe has two billboard structures along I-5 in Maytown and Grand Mound. Each structure has a digital sign and a static billboard. The Static billboards are leased on a three year term. The electric […]
