29th May 2025: Hovis’s new OOH-inspired ‘Strength Baked In’ ad has scored exceptionally across all three of System1’s metrics, including an 5.6 Star Rating driven by effective use of distinctive brand assets and nostalgia. Seamlessly blending heritage and modernity, the ad showcases Hovis’s distinctive brand assets and enduring British identity, sparking positive emotion […]
Company: Astral, a division of Bell Media Markets: Canada Address: 299 Queen St West, Toronto, ON M5V 2Z5, CA Astral, a division of Bell Media, is a leader among Canada’s out-of-home advertising companies with more than 45,000 faces strategically located across the country. Astral offers six product lines: outdoor advertising, […]
Richard Hamlin and Marnie Cody of the Hamlin|Cody Law Firm gave Billboard Insider excellent feedback on Easements provide more protection than leases against tax foreclosure. California attorney Marnie Cody gives a summary analysis… California law is even more explicit than Michigan. Under CA Revenue and Taxation Code §3712(d) the tax […]
DOmedia, the largest platform for planning and buying out-of-home (OOH) media, announced today that its search, RFP, and contract tools are now available free of charge to new agencies and advertisers to buy media through the platform. DOmedia Lite will allow users to operate powerful tools, previously reserved for paid […]
A judicial tax foreclosure may extinguish an out of home lease but can’t extinguish an out of home easement. That’s the lesson of OUTFRONT Media vs CHHC, Inc. and Five Star Outdoor, LLC. Here are the facts. Eastside Outdoor, LLC. (“Eastside”) entered into a lease agreement with CBS Outdoor to […]
Out-of-home advertising has long been defined by reach, real estate, and the creative power of its displays. But as digital transformation matures across the industry and smaller screens become ubiquitous, a new layer of competitive advantage is emerging, not on the surface of displays, but within the infrastructure that powers […]
May 27, 2025. Houston, TX – Clear Channel Outdoor (NYSE: CCO), Texas Center for the Missing (TCM), and The National Center for Missing and Exploited Children(NCMEC) alongside the El Paso Police Department, Houston Police Department, and San Antonio Police Department, launched a new month-long campaign across Texas calling attention to […]
Company: Bella Outdoor Markets: Montana Headquarters: PO Box 50119, Billings, MT Phone: 406-671-6155 Email: Bellaoutdoor@bresnan.net Bella Outdoor was started in 2007 by Joe and Jenifer Mancuso. The company operates a billboard plant with 50 faces in Montana stretching from Livingston to the South Dakota border. The company was the subject of a 2009 […]
Moorgate Partners recently advised Premier Outdoor Media on the sale of 200 billboard faces, including nearly 50 digital, to Lamar Advertising. Premier had been backed by private equity investor Caruth Capital Partners. Billboard Insider talked with Moorgate Partners’ Director Jeff Seddon to learn more about the private equity market. […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
