Most out of home companies allow clients to pay by check, ACH or credit card. Here are the results of yesterday’s Billboard Insider’s reader poll: 96% of our Billboard Insider readers allow clients to pay by check. 83% of […]
Author: billboardinsider
Are Checks Free?
A Billboard Insider reader writes this in response to our Getting Paid post in which we wrote that most banks charge out of home companies a per check deposit fee: Where do you guys bank? I have never paid a check deposit fee at any bank and we deposit all […]
Company of the Day: Capital Outdoor
Company: Capital Outdoor Advertising Markets: Virginia and North Carolina Headquarters: 1528 Old US 264-A, Zebulon, NC 27597 Phone: 919-873-9020 Capital Outdoor Advertising operates a billboard plant based from their headquarters in Zebulon, North Carolina. The company is an operator associate in the IBOUSA. Here’s an excerpt from our previous interview with Robert Sykes, […]
Getting Paid
There are multiple ways to take payment from out of home clients. Here’s a review of the different forms of payment, ranging from least costly to most costly together with a discussion of the pros and cons of each form of payment. Checks (no quickbooks fee plus $0.20-0.30 […]
A Payment for Relocation Doesn’t Prevent You From Seeking Just Compensation.
Relocation expenses are one thing and just compensation is another. That’s the lesson of Lamar vs Country Side Restaurant, Inc. Here are the facts. Country Side Restaurants, Inc. (“Country Side”) owned a 76,000 square foot parcel of land. It leased a portion of the land to Lamar to construct […]
Using humor in legal ads
Many legal billboards seek to use humor to cut through the clutter. Here’s a Link to a Remote Legal staff Instagram Reel which rates humorous legal billboards. Billboard Insider’s take: Humor is good. Clever is good. We’re not sure that flirting with obscenity is the best way to stand out. […]
Company of the Day: Captivate Elevator Media
Company: Captivate Elevator Media Headquarters: 501 7th Avenue, Suite 210 New York, NY 10018 Phone: 646-205-8500 Email: info@captivate.com Markets: North America. Captivate Elevator Outdoor was founded in 1997 and has 22,000 digital screens placed in elevators and lobbies in Class A office towers and multi-family buildings across the US and Canada. […]
When QR Codes Make Sense in Out of Home
You heard the case against QR codes on roadside billboards in Rothfelder on Signs QR codes and Readers say QR codes a bad idea. Today Query Point Founder Steve Ray explains when QR codes make sense in out of home: We agree that QR’s should not be on billboards; In […]
Geopath Names Ali Broback Chair of Board
Geopath is excited to share that Ali Broback, Chief Client Officer and Partner at ODN, has been elected Chairperson at its most recent Geopath Board of Directors meeting. As Chairperson, Broback, in coordination with the board, will support Geopath’s mission of providing trusted standardized OOH measurement to the advertising industry. […]
VIOOH Partners with Outernet in London
15 July 2025, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe’s largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces. […]
