Dave Haynes at the digital signage blog Sixteen Nine has an interesting post about a company which is skirting Sao Paulo’s billboard ban by using 19 laser projectors to turn the face of a citibank branch into a digital billboard. You can read a press release about the project here. Click on […]
Author: billboardinsider
Watchfire Launches MV Class Digital Billboard with 5 yr Guarantee
DANVILLE, Ill. — (August 24, 2016) — In another advancement for the digital billboard industry, Watchfire Signs announces the launch of its MV Class, a new billboard option with a five-year guarantee to maintain uniformity and brightness in the field. Watchfire’s MV Class billboards are available for order August 23, […]
Daktronics returns to profitability.
LED billboard manufacturer Daktronics returned for profitability for the financial quarter ended July 30, 2016. The market liked what it heard because Daktronics Stock ended the day up 18% to $8.18. Here are highlights from the Daktronics First Quarter Fiscal 2017 earnings release, investor presentation and seeking alpha earnings call transcript. Revenue increased […]
Avoid the Equipment Leasing Death Penalty
Insider wrote yesterday that prepayment penalties are one of the disadvantages of equipment leasing. Almost all equipment leasing companies have prepayment penalties. Insider can think of one exception – Billboard Loans – a finance company which Insider manages. Sometimes the prepayment penalties are called yield maintenance clauses. Sometimes the prepayment penalty […]
Company of the Day: Michigan Outdoor
Company: Michigan Outdoor Advertising Markets: Michigan Headquarters: PO Box 2399, Petoskey, MI 49770 Phone: 231-348-0011 Email: steve@michiganoutdoor.com Michigan Outdoor operates a 23 face billboard plant in northern Michigan and the upper peninsula of Michigan. Steve and Anne Murray own the business. Paid Ad
Adams Sues Dane County Board Over Board Removal
Channel 3000 reports that Adams Outdoor has sued Dane County over the improper termination of billboard leases at the Dane County airport. Various predecessors to Adams have had a billboard lease at the Dane County airport since 1966. Adams and the Dane County airport executed a lease in 2006 which […]
The Pros and Cons of Equipment Leases
Many of you got your start leasing your billboards from Courtesy Finance. Courtesy is no longer around but companies like Geneva Capital write equipment leases. Here are the pros and cons of equipment leases. Pros of Equipment Leasing 100% financing. Because leasing companies understand equipment they will often lend 100% […]
Daktronics on How To Effectively Sell Digital Billboard Ad Space
By Joni Schmeichel and Chaz Furman, Daktronics. Having a plan when it comes to selling ad space on your digital billboard inventory is key to the success of your outdoor business. Those who have a strategy in place and explore the newest trends see the best ROI on their displays. […]
Company of the Day: Gilbreath Outdoor
Company: Gilbreath Outdoor Advertising Markets: Southeast Texas Headquarters: 407 South Friendswood Drive, Friendswood, TX 77546 Phone: 281-992-4555 Brett E. Gilbreath of Gilbreath Outdoor Advertising has been in the outdoor advertising industry literally all of his life. His father founded a small billboard company in 1964 and Brett worked his way […]
US Outdoor Revenues Growing Faster Than US Economy
Yesterday Insider ran OAAA’s announcement that US Out of home revenue grew 4.1% for the second quarter of 2016. Out of home grew faster than the US economy as you can see from the table below. The out of home industry grew at 3.5 times faster than the US […]




















