Jason Morgan on LA’s Best Billboards

daily-billboard-logoIf you want to keep up with the latest billboard designs you should follow the Daily Billboard Blog.  Daily Billboard Blog is written by Jason Morgan to shine a spotlight on the outdoor ad creatives that catch his eye on his travels around Los Angeles.  With over 7,000 monthly visitors, 825 Facebook followers and tweets to 924 followers daily he’s obviously not the only one who’s interested in seeing what the streets and skies of L.A. have to offer in the world of out-of-home advertising. 

Jason, you’ve been blogging on billboards in Los Angeles for almost 6 years.  What changes have you seen in the market?

Since my time in L.A. I’ve seen digital billboards disappear and measures to curtail the proliferation of billboards on buildings, but mostly I’ve noticed that some ideas are cyclical and industry specific e.g. film studios will always fall back on actors head shots when they have no other idea how to market a movie.

netflix-boardThe TV industry seems to have had the biggest shakeup, with streaming services like Netflix, Amazon and Hulu challenging traditional networks and cable channels with their sheer volume of output (and billboards). Just think about how many Netflix billboard sites there are in the city streets these days. Whereas networks seem to rely on the traditional TV seasons like Spring and Fall to launch new series, the original content just comes out all the time from the streaming services, and rather than long lead times teasing new shows weeks and months before, a billboard will appear almost at the same time you can binge-watch a whole season of episodes.

What’s your favorite LA billboard campaign during 2016 and why?

Two come to mind, firstly the Deadpool movie really did a great job with its marketing. They not only had great fun with their innuendo-laden and spoof creatives, but they also captured the spirit of the R-Rated anti-superhero, with their outdoor ads:

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And secondly, the second season ad campaign for Netflix’s Unbreakable Kimmy Schmitt was original and again in the spirit of the character, making fun of her innocence and naivety of urban slang abbreviations to deliver some hilarious laugh-out-loud ads (which worked perfectly with Ellie Kemper making fun faces at a photoshoot), which they also extended to her Emmy consideration campaign.

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