Location based marketing is all the rage. Outfront has announced a partnership with xAd, a company which enables real-time, location-based marketing, for the development of xAd Marketplace a self service platform for buying and selling locations. You can watch a Vimeo video on the new product here. Here’s the press release: […]
Author: billboardinsider
Outdoor revenues reach new high.
US outdoor revenue has recovered from the great recession and reached a new high according to the OAAA. A couple things stand out from the March 2016 OAAA revenue release. US outdoor revenues grew at a robust 5.8% rate during the fourth quarter to finish up 4.6% to $7.3 […]
Billboard Design Tips From Lamar
This week’s billboard design tips come from Lamar’s website. Keep It Simple. Be straightforward and to the point. One idea. Use Readable Fonts. Large typefaces. Avoid ornate script. Select easy to read font like Univers, Futura or DIN. Contrasting Colors. Lamar cites a study that high color contrast improves outdoor […]
The Billboard is watching you.
Adlandtv has a somewhat skeptical piece on Clear Channel Outdoor America’s Radar project. There are some quotes by privacy guardians and the piece ends with a video clip of Tom Cruise in Minority Report being constantly badgered by smart data holographs and ads. Insider’s college kids don’t seem too concerned […]
Sussex County Extends Billboard Moratorium
Cape Gazette reports that Sussex County, Delaware has extended a billboard moratorium by three months to provide time for a group of staff, elected officials and lawyers to draft changes to the County’s sign ordinance. Sussex County has had a moratorium for six months (since Sept 2015).
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Rapid City May Settle With Lamar
The Rapid city legal and finance committee has recommended a settlement to end two lingering lawsuits with Lamar, according to the Rapid City Journal. The settlement includes a repeal of the city’s ban on digital billboards a reduction of distance between billboards from 2,000 feet to 1,500 feet protection of […]
Utah bill would make billboards easier along scenic byways.
A bill in the Utah legislature would make it easier for landowners to put billboards on their property along Scenic Byways according to the Rexburg Standard Journal. The bill pass a Senate committee and will head to the Utah Senate.
Nancy Fletcher On 25 Years at OAAA
In the outdoor business all roads lead to Nancy Fletcher. She’s been the head of the Outdoor Advertising Association of America (OAAA) for a remarkable 25 years. Nancy has a master’s degree from the University of Minnesota Carlson School of Management and a law degree from William Mitchell College of Law. She was […]
Company Of The Day: Ace Outdoor
Company: Ace Outdoor Advertising. Market: Sunset Strip, Hollywood, California. Headquarters: 8901 Sunset Blvd., West Hollywood, CA 90069 Ace Outdoor is an independent, locally-owned advertising company which operates four signs with 7 faces along the Sunset Strip in West Hollywood. Ace is managed by Andy Bilanzich who was a punter for […]
