Forbes, Indystar and the Chicago Tribune report that Outdoor Pioneer Dean White died at age 93 on September 14, 2016. In 1946 he joined his father’s Selby, IN White Advertising and built it into Whiteco Industries, a nationwide outdoor advertising company which he sold to Chancellor Media Corp. for $960 million […]
INDIANAPOLIS (September 13, 2016) – First, the scary news: safety fines are stiffer, federal enforcement is more aggressive, and recordkeeping is more difficult. But the good news: there is a clear path to preventing loss, controlling costs, protecting workers, and complying with safety regulations. The main take-away from OAAA’s day-long […]
Fairway has been stunting by running smiley face billboards in South Carolina. WMBFnews.com and wspa.com report that the stunt was for an ad campaign for the Bojangles restaurant chain. The post-stunt billboards now show a pictures with a Bojangles meal opposite of a smiley face. Insider’s take: Stunts can be […]
Company of the Day: Billboard Outdoor Advertising Markets: Oklahoma Headquarters: 2305 Leo Sun St #100, Shawnee, OK 74804 Phone: 405-273-9009 Billboard Outdoor Advertising operates a billboard plant with 27 faces in Shawnee/McCloud, Chandler and Clinton, Oklahoma. Paid Ad
Billboard professionals seeking digital billboard permits have heard these arguments from opponents: Wait, aren’t digital billboards in federal court? What about lighting? So are digital billboards safe? Billboard Insider asked OAAA to prepare a succinct, updated position paper for industry advocates, regarding these common debate points: Wait, aren’t digital billboards […]
CK Outdoor operates a billboard plant in South Dakota and Iowa. The company is looking for a qualified individual with real estate experience who can locate new potential billboard locations. Westburg talked with Karla Steele of CK Outdoor about the qualities of a good outdoor lease and what the company […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Kerry Yoakum is VP, Government Affairs for the OAAA. He joined OAAA in 2008 after practicing law as an attorney for the Ohio Department of Transportation. Kerry, how did you get involved in the outdoor advertising industry? Prior to joining the Outdoor Adverting Association of America (OAAA), I practiced as […]
Company: Atlantic Outdoor Advertising Markets: New York Headquarters: 65 Central Park West, Suite 1F, New York, NY 10023 Phone: 212-787-5100 Email: info@atlanticoutdoor.com Atlantic Outdoor was established by industry veteran Jason Perline (Founder and Chairman of Van Wagner Communications). The company specializes in triple A locations in New York City. The […]
Insider visited Georgia and Alabama last week. A billboard road trip isn’t a road trip without breakfast at Cracker Barrel, which is a huge billboard advertiser. Here’s paragraph from Cracker Barrel’s 2015 10-K: Marketing : We employ multiple mediums to reach and engage our guests. Outdoor advertising (i.e., billboards and […]
