Formetco announced a 10 year parts warranty on FTX digital billboards last week. Insider talked with Jock Gibb, VP Sales about the announcement. What factors have led Formetco to offer the warranty? We have spent a lot of time getting feedback from the outdoor industry. What we have learned is […]
Author: billboardinsider
Shassian says Outfront’s Digital Billboards Generate a 25% ROI.
Don Shassian, Outfront’s Chief Financial Officer spoke at the 24th Annual Deutsche Bank Leveraged Finance Conference, September 28, 2016 in New York City. You can listen to the talk on the Outfront Events and Presentations Page. Here’s a summary of the talk: On Outfront’s recent win of the Boston Transit […]
Sussex Cty Planning Commission Recommends Sign Code Changes
Coastalpoint reports that the Sussex County Planning commissions has recommended changes to a proposed sign ordinance. The Commissioners voted 3-0 to recommend the following changed to a proposed sign ordinance: The elimination of a prohibition against animation except for continuous scrolling, live action, streaming video or flashing messages. The ability […]
Rate This Board By Out Of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company of the Day: Swift Outdoor
Company: Swift Outdoor Markets: Texas Headquarters: PO Box 7656, Waco, Texas 76710 Phone: 254-772-9194 Email: Kris@swiftoutdoor.com Swift Media operates a billboard plant in Central Texas. The company was established in 1969. Stanley H. Swift is the company’s owner. The company has a full mix of out of home advertising products, […]
You’ve Grown Up in A Billboard Family When…
You’ve grown up in a billboard industry family when you get a birthday cake like this: Insider wishes to thank Kevin Joyce of Joyce Outdoor for contributing the picture. We’ll feature Joyce Outdoor as Billboard Insider’s company on the day on October 17. Paid Ad
Valuing Your Billboards When A Shareholder Wants Out
Sometimes you have to split up your company. Perhaps your partner wants to retire or you are getting a divorce and your spouse wants half the business. How do you place a value on your company? The Amicable Approach The best solution is to amicably resolve what your company is […]
Antennas on billboards: Long on promise, short on revenues
“We continue to feel that this could be an interesting revenue stream…Right now the dollars are relatively small and the interest is relatively high” said Outfront CEO Jeffrey Male at a Goldman Sachs conference this month. in describing efforts to put data antennas on billboards. Outfront is using Diamond as […]
Company of the Day: Sapp Outdoor
Company: Sapp Outdoor Markets: Georgia Headquarters: 72 Laircey Street, Statesboro, GA 30458 Phone: 912-764-5649 Sapp Outdoor was started in 1949 and operates a billboard plant in 10 southeast Georgia counties. Insider recalls seeing lots of Sapp billboards in Statesboro. Neal Sapp is the company’s President. Paid Ad
Ken Sahlin tells Sixteen:Nine you should be able to buy outdoor at 2am in your pajamas.
Last week the Sixteen:Nine podcast interviewed Ken Sahlin the CEO of DoMedia, the Columbus, OH developer of cloud-based tools to facilitate the buying and selling of out-of-home media. Here are some snippets from the Sixteen:Nine interview with Ken Sahlin. On how the agency people who buy outdoor are different today: […]
