Some software hackers from Silicon Valley have formed a company which wants to be the Airbnb of outdoor advertising with a cloud-based platform to facilitate the buying and selling of digital and static billboard space. The outdoor industry needs a product which is ubiquitous and as easy to use as […]
Author: billboardinsider
Outdoor Legal: Property Owner Liable For Outdoor Worker’s Fall
Get billboard insurance and make sure your billboards are up to code. In April 2016 a New York Court of Appeals found that a property owner was liable for injuries a worker sustained while adding extensions to a billboard. You can read an analysis of the case in Insurance Journal. […]
Scenic America on Court of Appeals Loss
It’s useful to know how the other side thinks even when you don’t agree. Scenic America posted these comments on its website after losing its challenge to Federal Digital sign guidelines this week: Fifty years after the passage of President and Lady Bird Johnson’s Highway Beautification Act, the U.S. Court […]
Company of the Day: American Outdoor Advertising
Company: American Outdoor Advertising Markets: Georgia Headquarters: PO Box 6183, Athens, GA 30604 Phone: 706-546-5141 American Outdoor Advertising (www.americanoutdoorad.com) was formed in August 2011 by Marty Williamson a 30 year billboard industry veteran. Marty is developing a digital billboard portfolio in Alabama and Georgia. The company should not be confused […]
A Look Ahead At The Remainder of 2016
By Nancy Fletcher, OAAA President and CEO After a pause for Labor Day traditions, get ready for a burst of new deliverables from OAAA: new tools to help sales, new research on the poster panel, an industry-sponsored autonomous car study, new public service, and updated OOH brand positioning. I’m delighted […]
A Billboard Fail
Here’s an example of good motives and terrible billboard design. Potomoc Local reports that Prince William County decided to rent a billboard to urge commuters to vote absentee. The county spent $3,262 to rent this billboard from Lamar. There are three problems with this sign. Too many words. Remember the […]
Digital Billboards Timeline
Yesterday the outdoor industry won a victory when the US Court of Appeals unanimously rejected Scenic America’s attempt to invalidate federal guidance on digital signs on the grounds that it violated the Federal Highway Beautification Act. You can read the decision here. Here’s an OAAA-prepared timeline of Federal Government […]
Darrin Friskney on Watchfire’s 5 Year Guarantee
Last week Watchfire announced a five-year brightness guarantee, uniformity guarantee, parts and labor guarantee and a money back guarantee relating to its new MV Class digital billboards. Insider interviewed Darrin Friskney, Watchfire’s VP of Digital Outdoor and Marketing about the announcement. Darrin, how are Watchfire’s MV class digital billboards different […]
Company of the Day: Fox Outdoor
Company: Fox Outdoor Markets: Georgia Headquarters: 6350 Lake Oconee Parkway, Suite 102, PMB 113, Greensboro, GA 30642 Phone: 770-765-2510 Email: sales@foxoutdooradvertising.com Fox Outdoor owns static, trivision and digital billboards in the North Georgia Market including the following the following communities: Cornelia Baldwin, Stephens County Eastanolle Toccoa Augusta Martinez Chris Harris […]
Digital Billboards Win In Court
In a victory for digital billboards, a federal appeals court today said the government acted properly in guiding states to regulate this new product nearly a decade ago. Here are two key points from the unanimous ruling by a three-judge panel of the U.S. Court of Appeals for the District […]
