Dec. 19, 2016 – OUTFRONT Media Inc. (NYSE: OUT), announced today that it will begin work with its newest partner, the Massachusetts Bay Transportation Authority (“MBTA“), on December 21, 2016. OUTFRONT’s ON Smart Media Liveboards will start to roll out in Boston in January 2017 as part of a significant deployment […]
Company: TDO Advertising Market: Michigan, Ohio Phone: 419-724-7293 Email: jodi@tdoadvertising.com TDO Advertising is a privately held company which operates static and digital billboards in Michigan and and Ohio. TDO stands for Toledo and Detroit Outdoor Advertising. The firm’s nine digital billboards are located in Toledo, Ohio. The static billboards are […]
By Brent Baer Why aren’t more digital/tech brands using out of home? The short answer is: it’s not easy to plan and execute successfully. Spotify placed its newest campaign in 14 Global markets including the US. What’s going on? Everyone is talking about the Spotify campaign. Everyone meaning more than the people […]
Matthew Mollman of Mollman Outdoor operates radio stations and a 200 face billboard plant in southwest Oklahoma. Mollman recently installed his first digital billboard. Daktronics was the manufacturer. Insider interviewed Mollman about his experience as a first time digital billboard buyer. How’s the digital sign working for you? The display […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using a scale of 1 (not good) to 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, a billboard designer […]
Insider has on-going interest in government encroachment into the outdoor advertising business. This report reveals the latest developments and includes a call to action. Background Texas-DOT supports a proposal to sell corporate-logo sponsorships on official traffic signs. The State says these changeable-message LED signs, located on the public right of […]
Company: Blanning Company Markets: Tennessee, Mississippi Headquarters: 1600 Fair House Road, Spring Hill, TN 37174 Phone: 615-587-5969 The Blanning Company owns 100 billboard structures in Tennessee and Mississippi. The company’s signs are concentrated in the following communities: Nashville Memphis Henderson Jackson Lexington Selmer Baxter Brownsville Picayune Keith Howell is the […]
We’re in the business of meeting customer needs, not just renting vinyl. A simple lesson but one which needs repeating. Here’s a great story Gordon Borrell told at last year’s Geopath/OAAA 2016 Conference. The out of home advertiser in the story provides an example of what not to do. A […]
Insider’s take: Hurrah to Clear Channel and Lamar for participating in a program to find missing persons in Texas. Billboards can provide a valuable public service, contrary to what Scenic Texas thinks. HOUSTON–(BUSINESS WIRE)–Texas EquuSearch Mounted Search and Recovery Team, a nonprofit organization that spearheads recovery efforts for lost and […]
The Advertising Club of New York has a terrific 8 minute video in which they ask a who’s who of out of home, agency and ad buying execs to comment on what’s happening in out of home. In Rick Robinson’s words: “Rock n roll”. Paid Ad
