Conner Poe is stepping down as President of the Outdoor Advertising Association of Georgia to take a position as Vice President of Government Affairs of Norfolk Southern Railroad. We can think of no better way to send him off than with an image generated by Billboardface, a smartphone app which […]
Andrea Messimer Henley has 20 years experience in out of home advertising sales. Today Andrea reviews winning strategies for the three types of out of home sales calls. First appointment. The 1,2,3 strategy. Probe to find two needs and one want. Uncovering multiple client needs will always close the deal. […]
By Nick Coston Back in fall of 2001, when I moved from magazine ad sales to OOH sales, I sold 14 x 48 bulletins on I 95 north of Baltimore, for $3,500 per month. No mobile tech add-ons, no eyes-on weekly impressions, no Radar, no real-time vehicle detection data, no […]
This week’s out of home design tips come from a blog post by Michael Baily, Graphic Designer, Independent’s Service Corp. Insider wishes to thank Allen Atkins of ISCO for permission to reprint. Here we have two billboard designs from an advertiser new to out of home advertising. These two […]
Company: Arena Outdoor Advertising Markets: Nevada. Headquarters: 1380 US Highway 95A N, Suite 2-209, Fernley, NV 89408 Phone: 775-835-4250 Email: rk@arenaoa.com Arena Outdoor operates a billboard plant in Northern Nevada. The company’s founder is Robert Kennerson. The company has been building signs in Nevada along I-80 near the towns of […]
By Matthew Noll, Marketing Communications Manager, EMC Outdoor Byte, KilobyteMegabyte, Gigabyte, Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, Brontobyte, Geopbyte. (Yup… Brontobyte…Sounds like something from the Flintstones, but ok, sure…) We’ve all heard about Big Data, it’s everywhere in the news. But what does this all mean for Out of Home? Let’s start with establishing a sense […]
By Chris Cowlbeck Some people know a font as a stone receptacle full of water used in baptisms at churches. Before computers, most folks had no idea what a font in design might have been, not to mention what a good one was. Fonts are used in typesetting in the […]
Company: Apple Outdoor Advertising Markets: Pennsylvania, Maryland. Headquarters: 950 Smile Way, York, PA 17404 Phone: 717-578-2437 Email: nsterner@appleoutdoor.com Apple Outdoor operates a billboard plant with 489 faces in south central Pennsylvania and northern Maryland. The company has grown internally as well as by acquisitions of BB Martin Advertising (2006) and […]
At last year’s Geopath/OAAA convention, Lamar’s CEO Sean Reilly predicted that within 10 years most of Lamar’s billboards would be off the power grid or feeding the power grid due the use of solar power. Autonomous Power Solutions wants to make this happen. The company has installed solar powered billboards […]
Illinois-headquartered Dusty’s Outdoor Media has acquired Jackson, Tennessee based Moore Outdoor Media. With the execution of this deal, Dusty’s owns 410 billboard faces in Illinois, Indiana, Kentucky, and Tennessee. Insider talked with VP Sales Travis Rhodes about the transaction. Tell us about the Moore plant. The plant consists of 9 […]
