By Chris Cowlbeck We all know a pretty picture when we see one – I’m sure something just popped into your head. “A picture says 1000 words”, is a rather worn out phrase, but says it all. Generally, the more detail the better in pictures in a lot of marketing […]
Public outdoor company valuations shrank slightly during the fourth quarter of 2016 as this chart demonstrates. Public Outdoor Company Valuations December 2016 The average revenue multiple for the four public outdoor companies shrank from 3.60 times to 3.57 times. JCDecaux, Clear Channel Outdoor and Outfront trade at a lower revenue […]
By Steve Nicklin, Vice President of Marketing, OAAA. OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry’s 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near such a consistent, solid record. 2017 […]
Company: Abel Outdoor Advertising Markets: Montana Headquarters: 23685 US Highway 93 N, Arlee, Montana 59821 Phone: 406-880-4964 Abel Outdoor Advertising operates a billboard plant on in the following Montana communities: St Ignatius Florence Stevensville Hamilton Missoula The company was started in 2003 and is owned by Ernest Otoupalik Paid […]
By Evan H Fisher They’re everywhere… digital screen providers that promise you the world, then can’t deliver the dynamic integrations you asked for. You need to know what to look for, before you make a very time-consuming, headache-inducing, and probably very expensive mistake. How long have you been in business, […]
Today Billboard Insider released the 2017 Billboard Insider out of home website rankings. Insider reviewed 337 out of home company websites and computed a score for each company based on the website’s contact info, sign info, readability and social media impact. 20 points was the maximum score possible. You […]
Madison.com reports that a Dane County judge has declined Adams request to delay removal of three Madison, WI billboards while it appeals a decision in which a judge threw out its open meeting lawsuit against Dane County. Adams sued Dane County after the County refused to approve a lease renewal […]
Insider invited readers to respond to 5 Out of Home Predictions for 2017. Here are a some responses. Michaeli Avihai, Co-CEO Ai Type talks about dooh and adwords: Giant companies like Google, JCDecaux and others and will make the Dooh an extension of their internet AdWords which shrunk due to […]
With the new year Billboard Insider is starting Company of the Day over alphabetically. We will run the feature Monday to Friday so it will take 1.3 years to cover the 330 companies in our database. Insider wishes to thank everyone who’s been willing to do an interview. We learn […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’ss rating is […]
