The four public outdoor companies were valued at 3.7 times gross revenue and 13.2 times cashflow at June 30, 2016 according the the Yahoo Finance pages for Clear Channel Outdoor, Outfront, Lamar and JCDecaux. Lamar leads the group at a valuation of 6.4 times revenue and 15.3 times cashflow. Insider […]
The San Francisco Municipal Transportation Agency and Clear Channel are deploying 500 solar powered lanterns at bus stops. Insider has lending clients who use solar to power billboards which are too far from the grid to get electricity. Lamar has solar powered billboards in 8 markets in Florida. Weather matters […]
Forbes published an article on outdoor and transit advertising titled What’s the Opposite of Digital Advertising? Hint: It’s Artisanal and Its Wheels Go Round ‘N Round. Forbes articulates the outdoor value proposition: “Always on, viewable and cannot be turned off, skipped or fast-forwarded.” A reasonable cost ($3.45 CPM for transit […]
Company: JR Billboards Market: Indiana Headquarters: 430 2nd St, Columbus, IN 47201 Phone: 812-379-2173 JR Promotions owns 1000 billboard faces in Indiana. The company was started by Janeen Sprague in July of 1986. She owned a Kentucky Fried Chicken restaurant that relied on interstate billboards. Janeen saw an opportunity […]
Two new transit/airport advertising deals have been announced. Clear Channel Outdoor has signed a 10 year agreement to take over Minneapolis Airport advertising from JCDecaux. Clear Channel previously sold ads in Terminal G while JCDecaux sold ads in the rest of the airport. At the end of July Clear Channel will […]
By David Oakill, DavidOakill.com. Recently, I was asked to render a couple concepts for billboards that would appear to blend in with their surroundings as opposed to just being placed on site. The following images were created to show what landscaping the existing site would do to create this effect. […]
You need to know what your sign code says about abandoned signs. Sometimes it makes sense to leave advertising on a sign even after a contract runs out to avoid having a sign declared abandoned. An April 12, 2016 Missouri Appeals Court ruling highlights the importance of knowing what your sign code […]
Insider wrote last Saturday about Beacons and Outdoor Advertising. In an article yesterday Insite MediaCom discussed about the importance of beacons in the expansion of a street furniture business. Moodie Davitt reports that JCDecaux is using beacons to supplement an Out-of-Home ad campaign at Hong Kong International Airport. Coach has […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
“Next summer when you drive down into the valley in 110 degree weather and there’s kids sitting out there doing nothing and maybe you could have built a swimming pool for them, remember you could have made a difference and you chose not to. ” Tom Missett, Partner BGT Media […]
