Yesterday Insider profiled the out of home advertising platform provider Vistar Media. Insider asked Vistar to give examples of how the company’s platform has been used. What have been some successful Vistar ad platform campaigns? Auto Case Study Client: Major Auto Brand in the US Timing: Summer – Winter 2016 Campaign […]
Imagine being able to tell an advertiser how many people are seeing an ad on a billboard outside a football stadium on game day. This is about to happen. Geopath President Kym Frank tells Insider that Geopath is including seasonal and hourly impressions data as part of the Geopath Insight […]
This is the sixth in a series of Billboard Insider profiles of the companies who are automating the out of home sales process. We’ve previously written about Adsemble and Adquick, ADstruc and Fliphound and Broadsign. Insider counts 10 North American companies that are trying to develop websites to facilitate buying and selling out […]
You know how you price your boards. Where can you find data from other companies on out of home pricing? You can sometimes get rates simply by calling the phone number on an empty billboard. Fairway and Outfront don’t post rates online but most other out of home companies put […]
Insider is paranoid about hacking because he was the victim of a hack attack in March 2016. There’s a simple way to find out if your out of home email or out of home company website has been compromised via a data breach. Visit the have I been pwned […]
Company: Elevation Outdoor Advertising Markets: Colorado, Wyoming Headquarters: 56 Steele St, Denver, CO 80206 Phone: 393-365-9124 Email: info@elevationoutdoor.com Elevation Outdoor Advertising operates a billboard plant in the following communities: Craig, Colorado Estes Park, Colorado Salida Colorado Douglas, Wyoming Cheyenne, Wyoming The company is run by Steve Richards and Lolly Block. […]
The Commercial Appeal reports that some community groups are attempting to get four non-conforming signs removed. The groups include Neighborhood Preservation, Inc, a couple local citizens and Memphis Bioworks. They have petitioned court to have three signs in the Memphis Medical District and the fourth sign at Tillman and Walnut […]
Variety columnist Jan Dawson made this comment in a post last week on iHeart Media’s troubles : “Despite operating in two industries in decline — radio and outdoor advertising — iHeart has managed to maintain revenues while improving margins…” Jan needs to look at the data. Radio is in decline, but not outdoor. […]
Landmark Infrastructure’s domestic US outdoor assets purchases are slowing. Here are the highlights from Landmark’s first quarter 2017 financials and the earnings call transcript. Revenue increased 57% to $12.2 million during the first quarter of 2017, due to the impact of acquisitions during the past 12 months. Cashflow increased 56% […]
Company: Effective Sign Company Markets: Alabama Headquarters: 1978 South College St, Auburn, AL 36832 Phone: 334-749-0001 Effective Sign Company designs, fabricates and installs on and off premise signs and operates a billboard plant with more than 22 structures in Alabama. John Persons is the company’s CEO. [wpforms id=”9787″] […]
