Link Media Outdoor, the out of home subsidiary of publicly-traded Boston Omaha, had flat revenues during 2Q 2025. Here are the results of the Boston Omaha 2Q 2025 earnings release, sponsored and analyzed by SignValue. Revenues were flat at $11.4 million during the second quarter of 2025. Ground rent expense […]
A Billboard Insider reader recently asked the following about Stop Work Orders: What do you do when you are issued a “Stop Work Order” by the local zoning department? Do you stop building the billboard even though you have the approval to build? If so, what are the legal hoops […]
Terry Carmody spoke about the OOH national sales market on this week’s IBO webinar. Here’s a summary of what he said. Integration has about 15 people and we have many people on our team from the agency side. National is different from a local sale. National buyers may not be able […]
A reader asked Billboard Insider to write more articles on how to use AI in out of home. We’ll start with a case of what not to do. Don’t use AI to try to buddy up to someone with whom you have no relationship… Billboard Insider guesses this person used […]
Company: Colorado West Outdoor Advertising Market: Grand Valley, Colorado Headquarters: 2475 Commerce Blvd. Grand Junction, CO 81505 Phone: 970-242-5248 Colorado West Outdoor Advertising is a third generation family-owned firm which owns over 127 billboard faces including 7 digital billboard faces as well as a bus bench and bus shelter advertising business in Grand Junction […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
“Solid, but not spectacular,” was how Lamar Advertising CEO Sean Reilly described the company’s 2Q 2025 financials. Here are the results of the 2Q 2025 earnings release and conference call, sponsored and analyzed by SignValue. Net revenue increased 2.5% to $579 million. Organic growth was 1.9% for billboards, 11.7% for […]
Company: Coast Outdoor Advertising Markets: British Columbia Address: 325 – 645 Fort Street, Victoria, BC V8W 1G2, Canada Email: darren@coastoutdoor.com Phone: 250-388-3733 Coast Outdoor is a family business which operates a billboard, transit and bus plant in British Columbia. The plant includes 600 total faces including 18 digital faces. The company was founded in 1975 […]
A good name helps your company stand out explains how you do business or says what your markets are. Yet many founders come up with a name as an afterthought. How are most out of home names picked? Here are four ways out of home founders come up with names […]
What might have been is not what is. Remember Volta, the electric charging station manufacturer which was going to support itself with programmatically placed out of home ads? Volta went public in 2021 with a $2 billion valuation and then cratered as ad revenue trailed projections. Shell bought Volta for […]
