Author: billboardinsider

Jeremy Male to Assist Talon

New York – June 4th 2025, 9am ET – Talon, the leading independent global Out of Home (OOH) agency, today announced that it has appointed Male Media LLC, the advisory and investment vehicle created by Jeremy Male, to provide strategic advice and support to further drive Talon’s continued expansion and […]

Branded Cities Adds American Dream

New York, NY – June XX, 2025 – Branded Cities, North America’s premier Out-of-Home and iconic media company, today announced the addition of American Dream’s exterior digital and static spectaculars to its growing portfolio through an exclusive agreement with Triple Five Group. Strategically located in the Meadowlands of New Jersey […]

US Out of Home Revenues Up 2% in 1Q 2025

WASHINGTON, D.C. – JUNE 3, 2025 –  The U.S. out of home (OOH) advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to new data released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. The […]

Wildstone and HYGH Expand Digital Network in Germany

Berlin, 3rd June, 2025: HYGH and Wildstone have entered a strategic partnership to develop a German-wide network of digital billboards. Both companies have ambitious expansion targets, with plans to install modern, digitally connected OOH sites across Germany. Digital billboards saw a 13.7% revenue increase in Germany in 2024 and were […]

Broadsign Automates In-advance DOOH

MONTREAL, June 3, 2025 – Broadsign today announced Broadsign In-Advance. Breaking down longstanding accessibility barriers to Out-of-Home (OOH) advertising, the new Broadsign Platform capability unlocks automated in-advance Digital OOH (DOOH) transactions, with support for static OOH transactions anticipated via a future update. Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed […]

Company of the Day: Big Sky Media

Company: Big Sky Media Markets: Western Canada Address: 57 Princeton Crescent, St Albert, AB. T8N 4TN Email: ken@bigskymedia.ca Phone: 780-438-4112 Big Sky Media has 17 Alberta locations, 6 Britich Columbia locations, 2 Saskatchewan locations and 3 Manitoba locations for a total of 28 digital displays.  Ken Rochat is the company’s […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Richard Rothfelder on Bank Foreclosure and Out of Home Leases

A billboard insider reader had this comment on Billboard Insider’s Easements provide more protection than leases against tax foreclosure:   Great article on tax foreclosures.  What about bank foreclosures? Have you had any experience with this or have you spoken with other operators about this? How can we protect our […]

AI Used for OOH Sales Research and Legal/Business Documents

Here are the results of Billboard Insider’s reader poll on the use AI.   We expect to see increased use of AI in out of home in the future.  If you aren’t using AI you should be spending time researching AI and how it can assist you in running your […]

Company of the Day: Big Outdoor

Company: Big Outdoor Markets: Nationwide Headquarters: 1528 Slocum St, Dallas, TX  75207 Phone: 214-969-5800 Email: info@bigoutdoor.com Big Outdoor owns and operates billboards, wallscapes bulletins and transportation advertising in the following US cities: New York Los Angeles Chicago Dallas San Francisco Boston Atlanta San Diego Portland Austin The company was started in 2013.  Brad Berkley is […]