Thanks to everyone who submitted their toughest OOH sales questions. I will continue to tackle the most common questions in the next few installments. Last week I reviewed how to compensate sales reps for selling digital. Today I talk about why one board costs more than another and what minimum […]
NEW YORK, NY — February 28th, 2026 — SOMO, the leader in large-scale digital taxi media, today announced its expansion into Las Vegas, beginning in March 2026. The company willdeploy 1,200 new digital displays across 400 taxi vehicles, introducing both digital taxi top screens and its first-ever Digital Taxi Back […]
Company: LeClair Calihan Markets: Arizona, Illinois Address: 2850 E. Camelback Rd., Suite 270, Phoenix, AZ. 85016 Email: ted@leclaircalihan.com Phone: 602-616-0533 LeClair Calihan was found in 2018 by Ted LeClair and Phil Calihan. The company operates 144 out of home faces including 28 digital faces. Most of the faces are in […]
Here are four things about Clear Channel Outdoor which Signvalue learned by reading the Clear Channel Outdoor 2025 10k. A smaller company Clear Channel Outdoor is a much smaller company due to the sale of all of its international assets except Spain. The number of out of home displays which […]
COMMB (The Canadian Out-of-Home Marketing and Measurement Bureau) announces the appointment of Lindsey Talbot as President, effective today, March 9, 2026. A respected leader in the Canadian media industry, Talbot brings more than two decades of investment and strategic leadership experience to the role. She joins COMMB following her tenure […]
Here are 4 things about OUTFRONT that SignValue learned by reading OUTFRONT’s 2025 10k. Fewer boards OUTFRONT’S total displays declined by 1% from 558,569 on 2024 to 552,877 in 2025 due to the loss of the company’s MTA and LA billboard contracts. Fewer People OUTFRONT’S headcount declined by 8% from […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: KEVANI Markets: California, New York Headquarters: 888 S. Figueroa Street, #370, Los Angeles, CA. 90017 Phone: 310-579-9343 Email: info@kevani.com KEVANI is an award-winning out-of-home (OOH) media company that promotes national and local brands through innovative outdoor advertising destinations. The company has 82 large format faces with over 100,300 square feet […]
Here’s a summary of Lamar Advertising CEO Sean Reilly’s comments at this week’s Morgan Stanley 2026 Technology, Media & Telecom Conference, sponsored and analyzed by SignValue. Lamar is finishing a multi-year, Oracle Fusion Cloud ERP project So we had what IT people call technical debt, right, 20-, 30-year-old legacy systems […]
Company: Lake Billboard Markets: Ohio Address: 1285 North Ridge Rd., Painesville, OH 44077 Email: brian.avsec@lakebillboard.com Phone: 440–2 90–9765 Lake billboard operates a two sided digital billboard outside of Painesville Ohio. Billboard Insider talked with Brian Avsec, the company’s founder. How did you get into the out of home business. I […]
