There’s a 2013 Defcon talk called Hijacking the Outdoor Digital Billboard. You tube “hacking billboards” you’ll see lots of hijacked digital billboards. There are creative, intelligent, sketchy people with way too much time on their hands who would love to hack your digital billboards. Here are some billboard vulnerabilities identified […]
Author: billboardinsider
Relocating Billboards: A Practical Cost Saving Approach to Condemnation
By Myron Laible, OAAA Vice President, State, Local and Regulatory Affairs. This article is based on Arizona DOT’s presentation at the National Alliance of Highway Beautification Agencies meeting in Orlando May 3, 2016. ORLANDO, FL – Road construction is sensitive to two common problems: delays and diverting road money to […]
Outfront Announces New Wireless Installation Platform With SigFox
Insider’s Take: Outfront has entered into an agreement to generate revenue by installing Sigfox’s wireless equipment on Outfront billboards. We’re attached the press release below. Outdoor advertising companies are pursuing several initiatives to generate revenue from wireless operators. Vertical Bridge has an agreement to manage wireless equipment installations for Clear […]
Company of the Day: Harmony Outdoor
Company: Harmony Outdoor Markets: Western Pennsylvania Headquarters: 114 W Diamond St, PO Box 271, Butler, PA 16001 Phone: 724-282-8000. Email: vsmith@harmonyoutdoorads.com Harmony Outdoor advertising is a family owned subsidiary of Eagle Media Corporation. Eagle Media owns several Pennsylvania newspapers. Harmony Outdoor has been in business since 1903 and was formerly […]
Get billboard easements and leases in writing.
Attorney Ronald Richman of Bullivant Houser Bailey has written up a 2011 billboard easement case from California which highlights the importance of writing clear, specific billboard easements. Here are the facts: James and Dawn Hill and the San Jose Family Housing Partners owned property next to each other. The Hills […]
Company of the Day: Elevation Outdoor
Company: Elevation Outdoor Market: Colorado, Wyoming Headquarters: Denver, Colorado. Phone: 303-365-9124 Elevation Outdoor was founded in 2003. The company operates billboards along interstate highways in Colorado and Wyoming. The company is run by Steve Richards who also is President of Mile Hi Outdoor (primarily a metro Denver outdoor plant) and […]
Will There Be Another Push To Limit The Deductibility Of Advertising?
Media Post wrote an article last week called “Politics Will Have Wide Ranging Advertising Impact” about a speech Dan Jaffe gave to the Advertising Financial Management Conference. Jaffe is the Association of National Advertisers EVP for government relations. He says that a new congress will likely put some sort of tax […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using a scale of 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Melody Roberts of Out […]
Landmark Emphasizing Renewable Site purchases.
Landmark CEO Tim Brazy had some interesting things to say in the Landmark’s first quarter earnings release conference call. You can read the Seeking Alpha transcript of the call here. Landmark has launched a Unit Exchange program in which is will give landowners Landmark Units rather than cash to purchase […]
Lamar Uses Billboards To Assist Los Angeles Councilman
The Los Angeles Times reports Lamar is providing free space on 50 billboards to City Councilman Mitchell Englander to promote his bid for a seat on the LA Board of Supervisors. Englander city’s on the Los Angeles City Council’s Planning and Land Use management committee which is evaluating new digital […]
