The Australian outdoor advertising company Bishopp Outdoor Advertising has produced a twenty seven second video titled 8 reasons you need a billboard. Watch and learn. Great talking points. In case the video moved too fast here are the 8 reasons. High Frequency. Reaching local consumers over and over again. Impact. […]
Author: billboardinsider
FHWA Says NY Tourism Signs Are Illegal
Insider wrote yesterday that the FHWA has agreed to let Texas proceed with a proposal to test ads on traffic signs within the freeway right of way. The FHWA is sending mixed signals on the subject. The Democrat and Chronicle writes that the FWHA has repeatedly notified the Cuomo administration […]
Clear Channel Outdoor Americas organic revenue up 1.1% in 3Q 2016
Here are the highlights from Clear Channel Outdoor’s third quarter 2016 financials and webcast. You can also read a Seeking Alpha transcript of the webcast here. Clear Channel Outdoor consolidated revenue declined by 3.3% to $673 million due to asset sales and the impact of foreign exchange fluctuations. Organic revenue growth […]
FWHA Okays New Step on Texas Plan to Sell Sponsorships on Traffic Signs
Insider has written before about a State of Texas proposal to put advertising logos within freeway rights of way. Texas is proceeding with a pilot project to evaluate the feasibility of putting logos onto government highway signs in the right of way. Insider has attached a September 20, 2016 letter […]
Company of the Day: Regency Outdoor
Company: Regency Outdoor Advertising Markets: California Headquarters: 8820 Sunset Blvd. West Hollywood, CA 90069 Phone: 310-657-8883 Email: sales@regencyoutdoor.com Regency outdoor advertising is a privately held company which operates a plant of billboards and spectaculars in Southern California. The company is owned by Brian and Drake Kennedy. Paid Ad
What’s the right message for open billboards?
By Brent Baer. Brent has 37 years experience in outdoor advertising and has seen the business from almost every point of view: sales rep, manager, owner, agency exec and vendor. We were preparing for a buy in a large top 10 competitive market, with a major vendor (one of […]
Landmark announces third quarter 2016 Financials
Landmark Infrastructure has announced third quarter 2016 financials. Here are the highlights of the firm’s press release and webcast. Third quarter revenue increased by 59% to 8.8% million due to acquisitions. Third quarter adjusted EBIDTA increased by 63% to $8.3 million. The company has been busy raising capital for acquisitions. […]
Outdoor Legal: The Perils of Takedown Clauses
Sometimes leases require a billboard to be removed within a certain period of time if a property is sold and the new owner wishes to terminate the lease. Sign Ad v Triple O Investments demonstrates that you need to honor that clause if you wish to salvage your board in […]
Outfront 2.3% organic growth in third quarter 2016.
Outfront announced financials for the third quarter of 2006. Here are the highlights from the earnings release and webcast. Revenues declined 1% to $383 million during the third quarter of 2016 due to the disposition of the company’s Latin American operations. Organic revenues (excluding the impact of acquisitions and […]
Company of the Day: Maloney Outdoor
Company: Maloney Outdoor Markets: Kentucky, Indiana Headquarters: PO Box 4849, Louisville, KY 40204 Phone: 502-584-5512 Email: info@maloneyoutdoor.com Maloney Outdoor is a family owned local billboard company serving Louisville Kentucky and Southern Indiana including New Albany, Clarksville, Jeffersonville, Floyd County and Clark County. The company’s products include Expressway Bulletins, Billboards on […]