The Courier reports that the Waterloo, Iowa City Council has agreed to give Lamar a second chance to seek approval for a new digital billboard at San Marnon Drive and Sears Street in Waterloo. The City Council voted 4-1 in favor of the board on May 2 but a supermajority […]
Author: billboardinsider
Pot Dispensaries Use Billboards.
Leafly has an article titled “How Billboards Became The Cannabis Industry’s Ad Darling.” The article shows pot billboards in Denver, Boston and Scottsdale and says billboards offer one of the few available alternatives to pot dispensaries because they are excluded from paid advertisements on facebook, twitter or google. There are several […]
Company of the Day: Micro Outdoor
Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Micro Outdoor Advertising owns 200 billboards in north central West Virginia and Maryland. The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, West Virginia Bridgeport, West Virginia Fairmont, […]
Twin Cities Billboard Artist Bob Johnson Dies
StarTribune reports the death of billboard artist Bob Johnson. Johnson was a commercial artist and contractor for Naegele Outdoor Advertising. His most famous work was a billboard for Ewald Dairy which featured two 3-D cows measuring 10 feet from muzzle to head with horns stretching 12 feet from tip to […]
Design Tips from Timmons Outdoor
This week’s billboard design tips come from Timmons Outdoor. Be concise. Use an image which fits your message. Large text and thick, heavy, colorful fonts. Know who you are targeting. Be innovative and creative. Check, check and recheck for spelling and grammatical errors. Use a clear attention-grabbing graphic. Paid Advertisement
Gallatin, TN approves digital sign and billboard changes.
The Gallatin, Tennessee county council approved an amendment to the city’s sign regulations on Tuesday May 17 according the The Tennessean. the changed will remove a decade long ban on new digital signs and billboards. The rule changes include the following. Billboards are permitted only along state roadways and must […]
Mt Airy, North Carolina Considers Revised Sign Code
Did we get any input from the business community about how critical signs are?” Mayor Rowe asked the planning director who said this did not occur. From “City Officials Debate New Sign Rules”, Mt Airy News, May 17, 2016. Mt Airy News reports that city officials are considering a restrictive […]
Company of the Day: Look Outdoor
Company: Look Billboards Market: Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 Look Billboards was started in 1997 and is managed by Chris Cowlbeck. The company operates 100+ traditional faces and 5 digital billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer […]
Outdoor Revenue up 3.3% in First Quarter 2016.
May 18, 2016 (Washington, DC) –Out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 24th consecutive quarter […]
Brands Use Billboards to Celebrate Anniversaries
Nice post at on Clear Channel Outdoor’s iHeartBillboards page about using billboards to celebrate brand anniversaries. Have you asked some of the older businesses in your communities if they want to use billboards to celebrate an anniversary? Paid Advertisement
