Author: billboardinsider

Mobile-Optimize Your Out of Home Website

Is your out of home advertising website mobile-optimized?  The answer is no for half of the out of home websites Insider analyzes.  This a major problem because 58% of web searches are done on mobile devices.  Many of you are reading this post on your smartphone.   A website which […]

Company of the day: Parker Outdoor

Company: Parker Outdoor Markets: Washington, Idaho Arizona Headquarters: PO Box 22, Orondo, WA  98843 Phone: 888-800-2001 Email: contactus@parkeroutdoorinc.com Parker Outdoor operates a billboard plant with 117 faces in Washington, Idaho and Arizona.  The the company has two digital signs, two trivisions and the rest of the plant is mostly 10 by […]

What’s In A Name?

There are five conventions for naming out of home advertising companies.  Founder names:   This is the most common strategy: Anderson Outdoor, Arnold Outdoor, Reagan Outdoor, Lang Media, Jones Media, Barnes Advertising, Barrett Outdoor, Becker Boards, Buckland Media Group, Connell Outdoor, Divine Outdoor, Driggers Outdoor, Durden Outdoor Displays, Faris Outdoor Displays, […]

Company of the Day: 718 Outdoor

Company: 718 Outdoor Market: New York Headquarters: New York Phone: 718-664-4315 Email: info@718outdoor.com 718 Outdoor operates a plant or elevator ads, walls, murals and advertising panels in New York City.  The staff and company are born and raised in Brooklyn.       Paid Ad

Jeremy Male: “We’ll outperform GDP and we’ll outperform out of home.”

Outfront CEO Jeremy Male spoke yesterday at the UBS Global Media and Communications Conference.   The webcast is on the Outfront website.  Male was bullish on Outfront, saying at one point “we’ll outperform GDP and we’ll outperform out of home.”  He estimated the company would build 120 digital billboards in […]

From Website To Billboard

By Melody Roberts. Out of Home Creative recently designed a digital outdoor advertising campaign for Alsum Sweetcorn, a local farmer’s market in Wisconsin. This was Alsum Sweetcorn’s first time advertising with out of home and they wanted their billboard advertisement to showcase specific products and a directional. Here’s how I transformed […]

PA town wants digital sign to obtain scoreboard for athletics field.

Lehigh Valley Live reports that the Wilson Borough town council is considering approval of a billboard permit at Fisk Field in exchange for rent payments and a new football scoreboard.  “It would be a win-win for the borough”, the town’s solicitor was quoted as saying.  The town is a month […]

Top 7 Regulatory Actions in 2016

By Ken Klein, Executive Vice President, OAAA. The billboard industry won in court and expanded the map where digital billboards are regulated/allowed. Revenue-hungry governments continued to explore commercial advertising on the highway right of way. In the waning days of the Obama Administration, its Department of Labor issued new rules […]

Company of the Day: Atomic Enterprises

Company:  Atomic Enterprises LLC (aka-Atomic Billboards) Headquarters: 216 N Mosley St #130, Wichita, KS 67202 Market: Kansas, Oklahoma Phone: 316.351.8228 Email:  sales@atomicbillboards.com Atomic Billboards is a leading independent operator and manager of outdoor advertising signage in Kansas and Oklahoma. Atomic manages the largest independent large format digital billboard network in Kansas with more than […]

Rate This Board by Owen Design

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising.  This week’s rating is […]