Dow Jones Business News reports that an 8 month probe by the Association of National Advertisers found that ad agencies are getting rebates from radio, TV and outdoor companies for spending a certain amount of money on behalf of their radio, TV and outdoor clients. Rebates are a common practice […]
Author: billboardinsider
Billboard Insider Update: New Research on Distraction
Billboard Insider Update: New Research on Distraction (On May 4, OAAA’s Ken Klein posted on “The Hunt for Distractions Leads Inside the Vehicle.” A new report from the AAA Foundation for Traffic Safety underscores that point. Klein provided this update.) Yes, driver distraction is a problem, especially among teens. […]
Outfront 3D billboard warns against texting and driving.
Outfront’s in-house creative studio has developed a one-of-a kind billboard to highlight the dangers of texting and driving: the nation’s first 3D inflatable vinyl billboard that creates a scene of a crash dummy’s head breaking through the windshield. The crash dummy billboard will be up on June 6th in Florida […]
Company of the Day: View Outdoor
Company: View Outdoor Markets: Indiana and Illinois Headquarters: View Outdoor Advertising, LLC., 1000 E 80th Place, Suite 700N, Merrillville, IN 46410. Phone: 866-757-8439 View Outdoor owns 575 bulletins, wallscapes and transit wraps in Illinois and Indiana. The company was founded in 2004 by Dean White who many of you know […]
Oklahoma Files Lawsuit To Remove Trailer Billboard
The Muskogee Phoenix reports that the Oklahoma Department of Transportation is asking for a court order to remove a vinyl billboard which is on a truck trailer parked at north 11th street and Three Rivers Plaza. The sign is owned by Arcon Inc. The State has asked Arcon to […]
Rate This Board
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
ADstruc Licenses Out-of-Home Buying Platform to Haworth Marketing + Media
New York, NY (May 18, 2016) — ADstruc, the leading technology services company for the outdoor advertising industry, recently announced a partnership with Haworth Marketing + Media to license ADstruc’s Out-of-Home (OOH) media planning and buying platform, Drive, to the Minneapolis-based agency. Haworth — whose clients include Ben & Jerry’s, […]
Daktronics Down in Fourth Quarter 2016
Digital Billboard Maker Daktronics had a dissappointing fourth quarter. Here are the highlights from the company’s earnings release and the Seeking Alpha earnings transcript. Revenues for the three months ended April 30, 2016 declined by 12% to $138 million and the company had a net loss of $2.9 million for […]
Ken Sahlin on Automated Outdoor Buying
Columbus, OH headquartered DOmedia provides cloud-based technology to facilitate outdoor ad buying and selling. The firm’s platform powered approximately 5% of all US outdoor transactions during 2015. Insider asked DOmedia CEO Ken Sahlin for his thoughts on outdoor and automated buying. Ken, outdoor is one of the few forms of […]
Company of the Day: Tri Outdoor
Company: Tri Outdoor Market: Lehigh Valley, PA Headquarters: 1749 Red Hawk Way, Bethlehem, PA 18015 Phone: 610-838-8870 Tri Outdoor is a locally owned and operated outdoor advertising company in Lehigh Valley, PA. The firm operates an 18 face plant around Allentown. The company has been in business in excess of […]
