PR Newswire reports that Rouge Media has sold a majority stake to Fairfax Financial Holdings, a publicly Toronto holding company. Most of Fairfax’s investments are in insurance companies. Insider wrote on June 10 about Rouge Media’s acquisiton of On-Campus Media. Here’s the press release announcing Fairfax Financials Holdings […]
Author: billboardinsider
Illuminated Mobile Billboard at Americas Cup
Illuminated Outdoor is a Chicago digital out-of-home company which operates mobile trucks outfitted with digital signs. The company put a digital sign on a barge and had it operating on the Chicago waterfront during the Americas Cup race last week. Insider talked with Illuminated Mobile’s John Gibbs about the project. […]
Speedway shelves plan to put 5 billboards on water tower.
The Indianapolis Business Journal reports that Speedway, Indianapolis has shelved plans to put five 1,000 square foot billboards on the Speedway water tower. The picture on the right shows what the tower would have looked like with advertising. The seasonal panels would have been used from April to October. The […]
GEFT Outdoor Seeking Millions in Damages from Indianapolis
The Indianapolis Business Journal says that GEFT outdoor will ask for millions in damages from Indianapolis after a federal judge ruled that the city’s former signs ordinance was unconstitutional. GEFT is entitled to monetary damages resulting from the city’s denial of two digital sign permits under an unconstitutional sign code. […]
Study Projects US Outdoor Growth at 4%/year.
A study by PwC projects US outdoor growth at 4.3%/year for 2016-2020. Digital will become a larger percentage of the total US outdoor spend but static boards will remain stable as you can see from the following chart. Insider’s take: Static outdoor isn’t going away for three reasons. Many communities […]
Billboard Design Tips From JCDecaux
This week’s billboard design tips come from the JCDecaux’s Creative Guidelines. Keep it simple. Viewers have 2 seconds to read a bus shelter ad. Be legible. Avoid thin type and complicated backgrounds. High Contrast Colors. Look at the contrasts in this JCDecaux McDonalds ad. Black Letters on a yellow or […]
Wright and Smith on Billboard Valuation
The International Right of Way Association had an educational session on billboard appraisal methodologies and case law on June 14, 2016, as part of its 62nd International Conference. The presenters were J. Allen Smith of the SettlePou law firm who is chair of OAAA’s billboard valuation subcommittee, and Paul Wright of […]
Cape Coral Approves Lamar Signs
Capecoral.com reports that the Cape Coral City Council has approved a Lamar proposal for two digital billboards at the foot of Cape Coral Bridge off Veterans Parkway near Del Prado Boulevard by a 6-2 vote. Lamar was the only company to submit an RFP for the sign. Here are the […]
Triad Outdoor
Company: Triad Outdoor Market: North Carolina Headquarters: 131 Industrial Avenue, Greensboro, NC 27406 Phone: 336-379-8420 Triad Outdoor is a family owned company which has been in the outdoor business since 1965. The company’s plant consists primarily of 10 by 40 and 14 by 48 static billboards James T. Bryant […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
