By Kym Frank, President, Geopath. This week I got a Google Alert for an article on a website called Once a Metro. It’s a fan site for the New York Red Bulls Soccer team. The reason Google snagged it for me is obvious from the title: Nobody cares about billboards: […]
The Daily Gazette reports that Lamar has sued Schenectady County, New York for $50,000 in compensation after the county terminated a billboard lease as part of a road widening project. The County offered Lamar $25,000 for the billboard when it purchased the property. Lamar countered at $82,638 and asked for […]
By Ken Klein, Executive Vice President of Government Affairs, OAAA If you like irony, check out the most recent Form 13F filing at the Securities and Exchange Commission (SEC). The State of Alaska’s Department of Revenue continued to hold a $2 million+ stake in Lamar Advertising Company. Said another way, […]
Insider will release the 2017 out of home website rankings next week. A common failing of our of home websites is a lack of design tips. Only 3 of 10 out of home websites provide billboard design tips. Why not make it easy for a client to know what works […]
Here are Billboard Insider’s 5 predictions for the out of home industry for 2017: Clear Channel continues to shrink. Total Debt/Cashflow is 7.5 at Clear Channel and a whopping 11.4 at iHeart. Outfront is at 4.8 and wants to operate at leverage of 4.0. Lamar is at 3.5. Clear Channel Outdoor’s […]
Chris Cowlbeck is a busy guy. He runs Look Billboards a rural Oklahoma out of home advertising company as well as the IBOUSA. In his spare time Chris catches artic char and blogs on billboard ad design at his company’s website. Insider is running a Thursday series with Cowlbeck’s thoughts on […]
Insider has is running a series of posts on selling out of home by out of home sales executive Dave Daucanski. Today Daucanski gives four tips for identifying and managing out of home prospects. (1) Allocate prospects wisely. We all have people who can become account “hogs”. I am sure […]
Company: Saben Outdoor Market: Georgia Headquarters: 1380 Collingsworth Road, Palmetto, GA Phone: 770-463-4158 Email: rentabillboard@sabenllc.com Saben Outdoor is a small, family owned firm which owns static and digital billboards in the Atlanta area. Saben provides public service announcements and highlights non-profits on its billboards as a service to the local […]
On Tuesday Insider wrote about the hype over driverless cars. Insider thinks driverless car adoption will be a slow process which will take 25 years. It will alter but not kill the out of home business. Here’s why. People in driverless cars look out the window. When Insider takes Uber […]
Here are Billboard Insider’s top 5 out of home news stories of 2016. Digital Billboard Hacking. In May 2016 a hacker uploaded faked pornographic images onto some Durden Outdoor digital billboards. Hacking digital billboards was Insider’s most popular post during 2016 as well as the #1 searched term on the Billboard […]
