There are 368,293 billboard displays in the US according to this chart on the OAAA website. Source: OAAA Website Insider’s take on the chart: Digital billboards accounted for only 6,400 (2%) of the 368,239 total billboards in the United States. The number of digital boards, however, has doubled since 2002. […]
iheartbillboards.com has an outstanding article on how digital billboards sprinkled throughout the US can change on a dime, relaying safety messages and updates to local communities as weather patterns emerge. This picture says it all. Source: iheartbillboards.com, “When Unpredictable Weather Strikes – Digital OOH Utilizes Real-Time Messaging: Insider’s take: Don’t be […]
Company: Admiral Outdoor Market: Eastern North Carolina Headquarters: 5752 US Highway 17, Wallace, NC 28466 Phone: 910-285-1047 Admiral Outdoor operates 31 structures along I40, Route 11, Route 50, Route 41 and Route 111 in Eastern North Carolina. The company was established in 2003 and is owned by Murphy Family Ventures […]
How many independent outdoor companies are in the US? Insider estimates that there are at least 500 and perhaps as many as 1,000. Insider began tracking independent outdoor advertising company websites last year. Insider has 306 outdoor advertising company websites in his database and is discovering new websites every day. […]
Company: Choice Media Markets: Texas Headquarters: 11805 I-27, Amarillo, TX 79119 Phone: 806-352-6585 Choice media operates a billboard plant in Texas. Brad and Kristie Tooley formed the company in 1992 by buying a half dozen empty billboard faces with proceeds from the sale of a rental house.Tooley was blessed to […]
Guest Post by Kevin Foreman, general manager of Geoanalytics at Inrix. For more posts like this visit the Inrix Blog. Today marks an important milestone in the digital Out-of-Home Advertising (aka billboard) industry. For the first time, Danone Yogurt is optimizing its drinkable yogurt, DanActive, ad campaign based on four […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Insider has been financing outdoor companies for 20 years. Here’s the information you should put together before you approach a lender. By having the information already assembled you will look professional and competent. The most important items are listed first. Income Statement and Balance Sheet for your outdoor company […]
Insider thought you might want to see what the stock market thinks of the Big 4 Outdoor companies: Lamar, Outfront, Clear Channel and JCDecaux. The chart below comes from investment banker Mark Boidman’s presentation titled OOH and M&A. The Chart demonstrates that the stock market values Lamar at 13.1 times […]
Company: Bulletin Displays Markets: California Headquarters: 3127 E South Street Suite B, Long Beach CA 90805. Phone: 562-470-6680 Bulletin Displays is one of the largest outdoor companies in Los Angeles. The firm has static and digital billboards. 90% of the plant is along freeways. Mark Kudler is the firm’s president. […]
