Author: billboardinsider

FBI Says Billboards Help Nab Ohio Suspect

Susan McKee, Unit Chief, FBI Office of Public Affairs, says 54 fugitives have been caught as a direct result of tips prompted by “wanted” information on digital billboards. Here is the latest example, from Ohio: May 19. Suspected heroin dealer Mekahale Lamb escaped a transport vehicle in Cincinnati.  Law enforcement activated […]

Myron Laible on State and Local Outdoor Regulations

Myron Laible is Vice President, State, Local and Regulatory Affairs for OAAA.  He has been with OAAA for 30 years. He is also an officer for the Foundation for Outdoor Advertising Research and Education. Laible was elected to the OAAA Hall of Fame in 2007, an honor given every two […]

Company of the Day: Mollman Outdoor

Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK  73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma.  The company is run by Matthew Mollman. Matt, how did Mollman enter the outdoor business? I used to post vinyl for […]

When Your Regulator Wants to Compete With You

Key states are exploring plans to allow commercial advertising on highway rights of way. There is a Texas proposal for example which would sell to corporate sponsors one third of the space on public traffic signs, like the picture on the right. California’s Legislature recently debated a bill to allow commercial […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Adams Partners with AdMobilize for Vehicle Measurement Data

Miami, FL.  July 13, 2016 – US Out-of-home Advertising company, Adams+Fairway Outdoor Advertising, and venture ­backed technology company, AdMobilize, announced today a strategic partnership to test real­time vehicle data and analytics for digital billboard inventory across selected U.S. markets. Miami based AdMobilize provides real­time intelligent analytics on both vehicle and […]

Liberty Outdoor on Billboard Permitting

In June 2016 Cary, IL denied Liberty Outdoor a permit for a digital billboard but approved the company’s revised plans for a two double-sided 72 foot square monument billboards.  The decision was a partial victory for Liberty because the signs which were involved had been scheduled to be removed.  Insider […]

Company of The Day: Reeves Outdoor

Company: Reeves Outdoor Markets: Texas Headquarters: 114 W Mason St, Mabank, TX  75147 Phone: 903-330-4060 Reeves Outdoor operates a billboard plant in East Texas, from Dallas to Tyler, including Athens and Corsicana. The company is a member of the IBOUSA.  Reeves Outdoor should not be confused with Reeves Media, the […]

J. Allen Smith on Billboard Condemnation

J. Allen Smith is a eminent domain and condemnation expert at Settlepou, a Dallas law firm. In June 2016 Smith and Paul Wright gave a presentation on billboard appraisal methodologies and case law at the International Right of Way Association Conference. Insider interviewed Smith this week about billboard condemnation and […]

Back to School Outdoor Ads

iheartbillboards has a nice piece titled “Three Ways OOH Amplified Back-to-School Spending.”  Outdoor advertising is great for influencing back to school buys because of the proximity of billboards to stores and the ability to tailor digital messages to special sales. Insider’s take: Now’s the time to be talk with electronics, […]