Company: Beacon Billboards Markets: Michigan Headquarters: Caro, Michigan Phone: 734-421-7512 Email: beaconbillboards@gmail.com Beacon Billboards operates two structures with 4 faces in Caro Michigan. Paid Ad
Author: billboardinsider
Freitas on the ANA study, driverless cars and creative trends
Stephen Freitas is Chief Marketing Officer of the OAAA. He is the leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications […]
Watchfire Launches Olympic Medal Widget for Billboards
DANVILLE, Ill. – (August 10, 2016) – Owners of Watchfire digital billboards and on premise LED signs can download free widgets that allow marketers to integrate up-to-the-minute medal counts for the top five countries on their digital displays. Click to Tweet. “The summer games are a period of great national […]
Tom Giesken on the Advantages of SignSprings
Insider interviewed Tom Giesken of Giesken Outdoor Advertising about the pros and cons of using the Lind Outdoor’s SignSprings system to hang billboard vinyl. Giesken outdoor operates billboard plant in Southeast Michigan. Tom, tell us about how you’ve used the SignSprings system in your billboard plant. I got their emails for […]
Lamar Revenue up 13% 2Q 2016 on Clear Channel Outdoor Acquisitions
Lamar’s announced second quarter 2016 financials which slightly beat expectations. You can read the company’s press release here and the Seeking Alpha earnings call transcript here. Net revenue increased by 13% to $387 million in second quarter due to the Clear Channel Outdoor asset acquisitions. Acquisition-adjusted net revenue increased by […]
Park Outdoor Gets A Birds Eye View
Daktronics OOH Advertising has given Insider permission to reprint this Daktronics OOH Advertising post about a creative use of a drone to capture digital sign footage. Insider thinks more companies should consider using drones to capture sign footage. By Daktronics OOH Advertising Park Outdoor Advertising, headquartered in Ithaca, NY, owns […]
Company of the Day: Williams Outdoor
Company: Williams Outdoor Markets: Tennessee Headquarters: PO Box 8823, Chattanooga, TN Email: harley@chattanoogabillboard.com Williams Outdoor Advertising operates 6 digital billboards structures located in Chattanooga, Tennessee The company’s sales manager is Harley Williams. Paid Ad
Four reasons to avoid wood billboards
Insider owns some wood billboards but advises against wood billboards for four reasons. Wood won’t last as long. Paul Wright’s Billboard Appraisal estimates the life expectancy of wood billboards at 30-40 years and steel billboards at 70-80 years. This is extremely important in today’s regulatory world. Municipalities pass strict […]
Fairway Outdoor Stunting in Greenville, South Carolina
Fairway Outdoor is stunting in Greenville, South Carolina. Fox News outlets are reporting the appearance of mysterious billboards which consist of nothing but a smiley face. Fairway is mum so far. Insider’s take: Stunts can be a very effective way of getting attention. Remember Outfront’s Grand Rapids fruits and veggie stunt […]
Drachman says outdoor values 8-14 times cashflow
Max Drachman is an outdoor industry investment banker with Kalil and Co. Insider talked with Drachman about the M&A market last week. What transactions have you closed recently Max? So far this year we have closed seven Outdoor deals. Our most recent closing was the Lindmark/Newman deal in New Mexico. […]
