Company: Capital Outdoor Advertising Markets: Virginia, North Carolina Headquarters: 1528 Old US 264-A, Zebulon, NC 27597 Phone: 919-873-9020 Capital Outdoor Advertising operates a billboard plant in Virginia and North Carolina. The company’s staff has over 160 years of outdoor experience. Steve Bryant is the company’s owner. Robert Sykes is […]
Author: billboardinsider
Inrix Featured In Forbes
Data company Inrix is featured at Forbes.com in “New Digital Billboards Can Watch Your Speed, Scan Your Car At Traffic Lights.” The article talks about the Inrix/Dannon yogurt campaign in which a digital billboard ad changes based on the average speed on the roadway. You can read the details of […]
$4,200/mo revenues mean 10% digital billboard IRR
Yesterday Insider wrote about a 10 by 24 billboard digital billboard which generates a 34% IRR because it has a cheap lease and the owner does not pay sales commissions. In a normal scenario assuming 20% sales commissions and a 20% lease cost that digital billboard still generates a 17% […]
Company of the Day: Leslie Outdoor
Company: Leslie Outdoor Advertising Markets: Milledgeville, Sandersville and Dublin, GA Headquarters: 121 West Mcintosh St, Milledgeville, GA 31061 Phone: 478-456-4747 Email: leslieoutdoor@gmail.com Leslie Outdoor operates a plant of 9 digital billboards and 1 static billboard in Georgia. The company is owned by John and Faye Leslie who are experienced outdoor […]
This digital billboard generates a 34% IRR
Digital signs can be a great success even when they’re not on a freeway. Here’s a real life success story from one of Billboard Loans clients. The client installed a 10 by 24 sign on a secondary road leading to a Costco. One side of the sign was static and […]
Safety Tips When Climbing A Billboard
Two events in recent months have driven home the importance of training your employees in safety procedures when they climb billboards. In May 2016 an Outfront employee was injured falling from a billboard in St Lucie County, Florida. In April 2016 a safety harness saved a Southeastern Displays employee when […]
Driverless Cars May Help The Outdoor Business
Google’s got a driverless car running around Insider’s hometown of Kirkland, WA. Here’s a Google video about the driverless car. Will driverless cars hurt the outdoor advertising business? Insider doesn’t think so. There are plenty of non-driving people in vehicles right now. They’re called passengers. Many of them still […]
Billboard Insider Company of the Day: Victor Sign Company
Company: Victor Sign Corporation Markets: Illinois Headquarters: 2734 W. Superior St, Chicago, IL 60612 Phone: 773-661-0056 Email: info@victorsignchicago.com Victor Sign Corporation has operated a billboard plant of wallscapes, bulletins and digital signs in Chicago for over 85 years. Victor Sign Corporation should not be confused with Victor Outdoor Advertising, LLC […]
Outdoor data and wireless revenues slow to develop
Outdoor companies talk about generating revenue from placing wireless and data antennas on billboards but so far it’s been lots of talk and little revenues. An analyst asked Outfront about cellular and data revenues earlier this week and here’s what CFO/EVP Donald Shassian said: I think it is like 0.0%, […]
PQ Media Projects US Digital outdoor growth of 9% for 2016-2020
US digital out-of-home (DOOH) media revenues grew 11% to $2.71 billion in 2015, the fastest growth rate in five years, while consumer exposure to DOOH increased 4% to 54 minutes per week, according to new research from PQ Media. Based on first-half pacing this year, US DOOH advertising revenues are […]
