Some things Insider heard this week: Clear Channel Outdoor has added management and sales layers. The usual solution for a company struggling with a low margin and financial difficulties is to get leaner, lose layers and the delegate more authority. Clear Channel Outdoor seems to be going the other way. […]
Author: billboardinsider
Why You Need Billboard Insurance
Sign insurance is important. Static billboards can be destroyed by tornados. The digital billboard on the right was destroyed by an electrical short. One of Insider’s lending clients had a digital board destroyed by a fire on an adjacent property. A billboard company should carry three kinds of insurance. […]
Company of the Day: Oasis Sign Company
Company: Oasis Sign Company Markets: Oklahoma Headquarters: 1511 W. Gore Boulevard, Suite 8, Lawton, OK 73501 Phone: 580-917-2088 Email: waylon@oasissign.com Oasis Sign company has an 8 face billboard plant in Elgin, Oklahoma. The company is owned by Waylon Stricklin who also has a sign maintenance business. Paid Ad
Beacons and Outdoor Advertising
Beacon maker Beaconstac has blog post called 7 scenarios where Beacons can Transform OOH Advertising. Two uses for beacons caught Insider’s eye. Beacons and outdoor advertising can interact with people in areas where they are waiting, e.g. airports, hospitals, bus and subway stops. JCDecaux did this in the Hong […]
How To Hack A City Billboard Ban
Dave Haynes at the digital signage blog Sixteen Nine has an interesting post about a company which is skirting Sao Paulo’s billboard ban by using 19 laser projectors to turn the face of a citibank branch into a digital billboard. You can read a press release about the project here. Click on […]
Watchfire Launches MV Class Digital Billboard with 5 yr Guarantee
DANVILLE, Ill. — (August 24, 2016) — In another advancement for the digital billboard industry, Watchfire Signs announces the launch of its MV Class, a new billboard option with a five-year guarantee to maintain uniformity and brightness in the field. Watchfire’s MV Class billboards are available for order August 23, […]
Daktronics returns to profitability.
LED billboard manufacturer Daktronics returned for profitability for the financial quarter ended July 30, 2016. The market liked what it heard because Daktronics Stock ended the day up 18% to $8.18. Here are highlights from the Daktronics First Quarter Fiscal 2017 earnings release, investor presentation and seeking alpha earnings call transcript. Revenue increased […]
Avoid the Equipment Leasing Death Penalty
Insider wrote yesterday that prepayment penalties are one of the disadvantages of equipment leasing. Almost all equipment leasing companies have prepayment penalties. Insider can think of one exception – Billboard Loans – a finance company which Insider manages. Sometimes the prepayment penalties are called yield maintenance clauses. Sometimes the prepayment penalty […]
Company of the Day: Michigan Outdoor
Company: Michigan Outdoor Advertising Markets: Michigan Headquarters: PO Box 2399, Petoskey, MI 49770 Phone: 231-348-0011 Email: steve@michiganoutdoor.com Michigan Outdoor operates a 23 face billboard plant in northern Michigan and the upper peninsula of Michigan. Steve and Anne Murray own the business. Paid Ad
Adams Sues Dane County Board Over Board Removal
Channel 3000 reports that Adams Outdoor has sued Dane County over the improper termination of billboard leases at the Dane County airport. Various predecessors to Adams have had a billboard lease at the Dane County airport since 1966. Adams and the Dane County airport executed a lease in 2006 which […]
