Al.com reports that Lamar is stunting in Alabama with a billboard which reads: Your Wife Knows – Tom Traylor, Lamar’s territory manager says it’s a sign for a local business. The billboard in on Valleydale Road in Birmingham, Alabama. Insider’s take: Stunts can be effective. Think Extra Credit Projects puzzle […]
Author: billboardinsider
Outdoor Legal: Advertising Contract Names Matter
Most of the time the names on an outdoor advertising contract are scribbled in at the last minute. The names on the contract matter immensely when it’s time to collect. Here’s an interesting case involving Adams Outdoor.
John Dangerfield opened a restaurant called Johnny’s Suzuki in South Carolina in 2005. The restaurant was managed by a company called Johnny’s Enterprises, Inc.
John Dangerfield signed an outdoor advertising contract with Adams Outdoor on behalf of Johnny’s Suzuki.
Company of the Day: Dangerfield Outdoor
Company: Dangerfield Outdoor Markets: Georgia Headquarters: 245 University Avenue SW, Atlanta, GA 30315 Phone: 404-418-8417 Dangerfield Outdoor operates a billboard plant with 5 static faces and 1 digital face in Atlanta, Georgia. Two of the faces are 20 by 60, 2 of the faces are 19 by 48 and two […]
New Billboards Leave West Michigan Puzzled
Here’s a press release talking about another Grand Rapids billboard stunt by Extra Credit Projects, the same comapny which ran the fruits and vegetable stunt earlier this summer. GRAND RAPIDS, Mich—For days in September viewers were puzzled by a handful of billboards around Grand Rapids. The solution followed close behind […]
Outdoor Pioneer Dean White dies.
Forbes, Indystar and the Chicago Tribune report that Outdoor Pioneer Dean White died at age 93 on September 14, 2016. In 1946 he joined his father’s Selby, IN White Advertising and built it into Whiteco Industries, a nationwide outdoor advertising company which he sold to Chancellor Media Corp. for $960 million […]
Why Safety Matters: Highlights of the OAAA Training Seminar
INDIANAPOLIS (September 13, 2016) – First, the scary news: safety fines are stiffer, federal enforcement is more aggressive, and recordkeeping is more difficult. But the good news: there is a clear path to preventing loss, controlling costs, protecting workers, and complying with safety regulations. The main take-away from OAAA’s day-long […]
Fairway South Carolina Stunt For Bojangles Ad Campaign
Fairway has been stunting by running smiley face billboards in South Carolina. WMBFnews.com and wspa.com report that the stunt was for an ad campaign for the Bojangles restaurant chain. The post-stunt billboards now show a pictures with a Bojangles meal opposite of a smiley face. Insider’s take: Stunts can be […]
Company of the Day: Billboard Outdoor Advertising
Company of the Day: Billboard Outdoor Advertising Markets: Oklahoma Headquarters: 2305 Leo Sun St #100, Shawnee, OK 74804 Phone: 405-273-9009 Billboard Outdoor Advertising operates a billboard plant with 27 faces in Shawnee/McCloud, Chandler and Clinton, Oklahoma. Paid Ad
Digital Billboards Q&A
Billboard professionals seeking digital billboard permits have heard these arguments from opponents: Wait, aren’t digital billboards in federal court? What about lighting? So are digital billboards safe? Billboard Insider asked OAAA to prepare a succinct, updated position paper for industry advocates, regarding these common debate points: Wait, aren’t digital billboards […]
CK Outdoor Seeks Site Locator
CK Outdoor operates a billboard plant in South Dakota and Iowa. The company is looking for a qualified individual with real estate experience who can locate new potential billboard locations. Westburg talked with Karla Steele of CK Outdoor about the qualities of a good outdoor lease and what the company […]