NEW YORK, Sept. 20, 2016 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, announced today that the board of the Massachusetts Bay Transportation Authority (the “MBTA”) has, subject to a definitive agreement, granted OUTFRONT Media the right to advertise on the […]
Author: billboardinsider
Political Advertising: A Big OOH Opportunity
By Ken Klein, EVP – Government Affairs, OAAA In election years, when the press reports record spending (again) on political advertising, out of home (OOH) media companies wonder why they don’t get more. In 2014, the OOH share of political ad spend was 1 percent, up from 0.8 percent in 2012, […]
FHWA Letter on Commercializing the highway right of way.
Insider opposes proposals in California and Texas to sell commercial advertising on highway rights of way: It threatens highway funding. The federal government prohibits advertising on federal rights of ways. Any State which runs advertising on public safety signs must obtain federal signoff or face loss of federal highway funds. […]
Wolverine Sign Works and Barnes Advertising Turn 100.
By Nancy Fletcher, President and CEO, OAAA. I had the pleasure this weekend of saluting not one but two OAAA member companies celebrating their 100th anniversary. Paul Cook and his family, employees, customers, and friends celebrated 100 years of business for Wolverine Sign Works this afternoon at a Dixieland-music-filled picnic in […]
Scott Wells on Clear Channel and the Outdoor Business
Scott Wells, Clear Channel Outdoor’s CEO was interviewed September 8 on All Business with Jeffrey Hayzlett. The interview is 38 minutes long and worth listening to. Here are some brief excerpts. On changes Wells has made at Clear Channel Outdoor: “Our mission is twice as fast is four times […]
Rate This Board By Greg Callaham
Board: Tulalip Casino Rating: 3 (average) This board is so close to good; like a home run that just curves foul at the last second. There’s a large graphically enhanced tag line, and image of people having fun, and the logo positioned as the last thing the viewer sees. The […]
Company of the Day: Foster Interstate
Company: Foster Interstate Media Markets: Illinois, San Francisco Headquarters: 1111 Broadway, Suite 1515, Oakland, CA 94607 Phone: 510-832-7070 Email: outdoor@fosterinterstate.com Foster Interstate Media was started in the mid-1990’s and has designed, built and operated numerous high profile wallscapes and displays in California and Illinois. The company’s major projects have included: Construction […]
New Jersey Court Victory for Digital Billboards
By Kerry Yoakum, Vice President of Government Affairs, OAAA The New Jersey Supreme Court has ruled in favor of digital billboards, overturning a local ban as unconstitutional suppression of free speech. The court said: “A governing body seeking to restrict expression cannot simply invoke those interests with scant factual support […]
Outfront expands transit advertising in DC, LA and Long Beach.
Outfront Media is doubling down on its investment in transit, making two big announcements this month. In D.C., MD and VA, Outfront installed 31 state of the art 65 inch digital liveboards (ON Smart) in 14 new Metrorail stations to expand on its advertising partnership with Washington Metropolitan Area Transit […]
Stonington, CT to review Zoning Code
The Westerly Sun reports that the town of Stonington, CT is doing a comprehensive review of the town’s 50 year old 250 page zoning code. One of the issues which will be addressed is whether to allow digital signs. A group of fuel dealers in town are unhappy because they’ve […]