Did you know: Norfolk is home to the world’s largest naval base and the North American Headquarters for NATO. Norfolk has a total of 144 miles of shoreline between the lakes, rivers and the Chesapeake Bay. This week’s Geopath Market Spotlight focuses on the Norfolk DMA. Infographics for the top […]
Company: Barnes Outdoor Plant: 15 Ohio counties. Address: PO Box 277, 1580 Fairview Road, Zanesville, Ohio, 43701. Phone: 740-453-6386 Email: mj@barnesadv.com President Mary Shakelford Barnes Outdoor Advertising Corporation is the oldest and largest outdoor advertising group in Southeastern Ohio. The company was started in1916 and is a 4th-generation, family-owned business operates nearly 600 traditional billboards […]
Some people tell Insider that Clear Channel Outdoor will be put up for sale and JCDecaux will have the inside track. Insider doubts Clear Channel Outdoor will go to a single buyer. It’s too big. Look at the analysis below. Insider assumes a sale of Clear Channel Outdoor Americas (North and […]
By Nancy Fletcher, OAAA President and CEO The top priority for the out of home advertising industry – according to OAAA’s March member survey – is launching and implementing a vision/plan to position OOH for continued growth. OAAA’s member survey (nearly 400 responses) provides a clear, unvarnished picture of what’s […]
“Progress is impossible without change, and those who cannot change their minds cannot change anything” – George Bernard Shaw- How committing to a long term evolution strategy makes sense. It’s not a shock to anyone that we are experiencing a major pivot in business, from the way we purchase, market, buy […]
Clear Channel Outdoor stock was up 3% for the first quarter while the S&P 500 was down 2%. The market seems to be viewing the iHeart bankruptcy as a good thing because it means Clear Channel Outdoor may find independence and owners who will stop mortgaging the future to pay […]
The Trump Administration has implemented a 25% tariff on imported steel and a 10% tariff on aluminum. Argentina, Brazil, Canada, the European Union and South Korea are exempt from the tariff. Insider talked with some sign fabricators and digital billboard makers about the impact of the tariff. Here’s what he […]
Company: Avery Outdoor Advertising Markets: Iowa, Minnesota, Nebraska, South Dakota Address: 2420 Correctionville Rd, Sioux City, Iowa Phone: 712-252-2480 Avery Brothers Sign Company was founded in the 1930’s in Sioux City, Iowa. The company started in custom signs and expanded to billboards in 1948. Milt Avery oversees the out of […]
New York’s New School of Social Research has erected a “subjective billboard” which consists of a blank frame. Uwe Witgenstein, a professor in the school’s journalism department, says that New School purchased the billboard as a thought experiment: “This is an experiment in subjectivity. The billboard becomes whatever the mind […]
Sven Opak of the out of home programmatic solutions provider Piddle won the George Orwell prize for obfuscatory, jargon-ridden writing about programmatic out of home. Here’s an excerpt from the winning entry: “A frictionless hardware unification IOT has been created to improve brand efficiency with a general auction mechanism that […]
