Company: Legends Outdoor Market: Maryland, Pennsylvania, West Virginia Email:ssnyder@legendsoutdoor.com, stevesarkady@gmail.com Phone: 410-489-4723 Legends Outdoor operates a billboard plant with more than 100 digital faces and 30 static faces in Maryland, Southeastern and South Central Pennsylvania and Eastern West Virginia. The company’s coverage includes the city of Morgantown, West Virginia. Insider talked with Steve Snyder, […]
Author: billboardinsider
Buzzfeed’s Craig Silverman on Online Ad Fraud
Tuesday’s news that the FBI busted cybercriminals for using 1.7 million infected PC’s, 5,000 counterfeit websites and 60,000 digital advertising accounts to get paid for face digital ad placements highlights the prevalence of digital ad fraud. Craig Silverman, Buzzfeed’s Media Editor did a Digiday podcast interview on ad fraud this week […]
Waterman Joins Vistar Media
Vistar Media, a programmatic technology company for digital out-of-home (DOOH), announced today the appointment of former Rubicon executive Chris Waterman athe Director of Publisher Partnerships. Before joining Vistar, Waterman was Senior Director of Sales at Rubicon Project, where he led global efforts for digital out-of-home, specifically in North America, and […]
Vistar Media’s Provenzano makes ooh predictions
Between now and the end of the year Insider will be asking industry leaders to make predictions for out of home in 2019. Today Vistar Media CEO and Co-Founder Michael Provenzano makes his predictions. Vistar Media operates a platform which enables programmatic buying of digital out of home media. 1) […]
Transport of London Bans Junk Food Ads
Junk food advertising will be banned on the entire Transport of London network starting February 25, 2019. The mayor of London says the ban is necessary to tackle child obesity. The advertising restrictions include the following: advertisements that directly feature food and/or non-alcoholic drink considered to be high in fat, […]
Company of the Day: Lakeland Outdoor
Company: Lakeland Outdoor Markets: Florida Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida 33810 Phone: 863-603-0373 Email: koertel@lakelandoutdoor.com Lakeland Outdoor operates a 131 face billboard billboard plant in central Florida including two digital billboards. The firm’s plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa. Kathy Oertel is the firm’s general […]
How to Improve OOH Sales Skills
Last week Haleigh Powell of Huntington Outdoor wrote about how to overcome the 5 ooh sales obstacles. Today she talks about how to improve your ooh sales skills. When it comes right down to it, selling anything is hard work. It’s no easy task creating and maintaining good relationships with […]
Out of Home Magical for Daniel Chan
Bay Area magician Daniel Chan is a fan of billboards. He’s used them to effectively promote his business. Chan is currently running an ad on a 15′ x 27′ double-sided, digital billboard located in Hayward, CA. Visible to traffic traveling to and from Hayward, San Leandro and Union City. SF […]
Decaux to keynote 60th FEPE Congress
International Out of Home association FEPE International’s 60th anniversary Congress is now open for registrations. Congress, with the theme The Fame Game, will be held at the Intercontinental Hotel in Dubai from May 1 to 3 2019. The Keynote Speaker is Jean-Charles Decaux. Jean-Charles alternates with his brother Jean-Francois Decaux […]
Hamlin on CA 3168
Richard Hamlin, a California out of home attorney sent Insider this notice of a recently enacted law which impacts California out of home companies. If you have questions about the law contact Richard at 310-216-2165 or rhamlin@hamlinlaw.com From time to time we spot a new case or statute that we […]
