Did you know: Philadelphia has been called the “mural capital of the U.S.” It has over 2,000 outdoor murals. One of every six doctors in the U.S. received their training in Philadelphia. This week’s Geopath Market Spotlight focuses on the Philadelphia DMA. Infographics for the top DMAs and much more […]
Company: General Outdoor Market: California. Headquarters: 532 S. Hope Ave., Ontario, CA 91761 Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954. General Outdoor operates a network of 10 digital bulletins in San Bernadino and Reverside counties in California. Several of the signs are monument signs which also promote the […]
By Jennifer Sloane, Esq. Yesterday we discussed four musts for an out of home advertising letter of intent. But what happens if you receive two or more LOI’s that contain the same price. How do you determine which is a better deal? Over the past 20 years, I have seen […]
The Daily Journal reports that San Carlos, California is set to approve a lease at 815 American St with Clear Channel Outdoor to permit construction of a digital billboard. Key terms of the lease include: A 20 year term. An upfront payment of $100,000. Lease payments equal to 30% of […]
By Jennifer Sloane, Esq. You’ve worked hard for more years than you want to admit, trying to get to this very point… selling your out of home advertising assets. You put some feelers out, had a few Confidentiality Agreements signed, sent out a basic spreadsheet of your inventory, and low […]
If you read one article on Google and programmatic out of home make it Google as an Outdoor Ad Player. Google conducted some experiments distributing out of home ads in 2015 and is headed for another test now in Germany. The out of home national buying system in which every […]
Senator John S. McCain died Saturday. Plenty of billboards honoring his memory. Here are billboards from Lamar… and Clear Channel Outdoor… Here’s what Riley Outdoor’s Robert Moore posted on twitter. [wpforms id=”9787″] Paid Advertisement
Company: Viscom Outdoor Markets: California Headquarters: 11199 Shadow Court, Auburn CA 95602 Phone: 877-484-7266 Email: dave@viscomoutdoor.com Viscom Outdoor was founded in 1974. The company operates and represents approximately 30 billboard structures in Northern California. Insider talked with Owner Bob Townsend and Manager Dave Moran. Bob you’ve got a great story […]
Ian Dallimore, Director of Innovation and Digital Strategy at Lamar tells Insider this: When my mind isn’t thinking up the next bizarre innovative concept to change the OOH space I’m spending time relaxing, if you call it that, at the beach with the family. Coincidentally it’s spent in Pensacola Beach […]
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
