World Unity Inc. is running PSA ads on billboards in California, Oregon, Minnesota, Colorado and Georgia to overcome racism and all forms of discrimination including the increased prejudices towards Asian Americans across the country. The company’s founder Sara Ting would like to take the campaign nationwide. To get a […]
Author: billboardinsider
Company of the Day: Trone Outdoor
Company: Trone Outdoor Advertising Markets: Pennsylvania, Maryland, Delaware. Address: 1345 Abbottstown Pike, Hannover, PA 17331 Phone: 1-800-864-7724 Email: info@troneoutdoor.com Trone Outdoor operates a billboard plant in Pennsylvania, Maryland and Delaware. The company has been in business since 1984. John Trone is the company’s President. He also is a realtor at Bennett […]
Two Cautions About Financing a Billboard With a Lease
Several companies offer lease financing for billboards. They offer fast approval. They often do 100% financing. Financing charges are falling and reasonable. And collateral is limited to specific assets. Insider computed a financing charge of approximately 8% on the most recent billboard lease he examined. There are two disadvantages […]
Lessons From an Out of Home Career
Three out of home executives share career lessons in In Their Words – Out of Home Executives Talk About Out of Home. Larry Roberts, Boardworks: Location (as the saying goes) and viewability are probably the most important metrics in determining the value of a sign. Some signs sell themselves, but […]
Jack Myers: Sell Brand Safety, Reach and Creativity
Sell your strengths: brand safety, reach and creativity. That’s what Media Village founder Jack Myers told OAAA CEO Anna Bager in an OAAA lunch break interview last week. Here are some highlights. Jack Myers got started selling transit ads. It was my first job out of college in the early […]
Company of the Day: Triple O Outdoor
Company: Triple O Outdoor Market: Texas Headquarters: P.O. Box 101253, Fort Worth, TX 76185 Phone: 963-777-3527 Email: walter@tripleooutdoor.com Triple O is a family business which was founded in 1995. The company has digital faces and static faces in the North Houston Metro area. The company serves the following communities: Conroe The Woodlands […]
Out of Home a Bargain Compared to Other Forms of Media
Out of Home is still a great value versus other forms of media. Here’s a chart from the PJ Solomon March 2021 Media monthly which compares the CPM (cost per thousand views) of out of home versus media and online advertising. Bulletins and posters have a CPM cheaper than TV, […]
Pete Hautem’s Keys to Selling Out of Home
Pete Hautem has 44 years experience in selling out of home. Here are a couple of his keys to effectively selling out of home. Believe in what you’re selling. You’ve got to believe in the concept you’re selling. If I didn’t believe in out of home I wouldn’t have been […]
Intersection Forms in House Lab for Creative Ads
New York, NY – March 24, 2021 – Intersection, the leading smart cities media and technology company, today announced the launch of Creative Labs, a new in-house service that provides clients with consultation, design services and production for their digital, static and specialty media out of home (OOH) campaigns. With […]
Road Runner to Install Digital Screens on 2,500 Siemens Vans
Rancho Santa Margarita, CA – March 24, 2021 – Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced a contract with Siemens to install rear-facing Road Runner digital media panels on technicians’ vans across the country. The digital screens […]
























