“This is a great time for out of home and a great time for OUTFRONT” was h0w OUTFRONT CEO Jeremy Male summarized 3rd quarter 2021 performance. Here are the highlights from Outfront’s 3rd quarter earning release, earnings presentation and conference call. OUTFRONT revenue grew 41% to $399 million. Billboard revenues […]
Revenues increased at JCDecaux despite mobility restrictions in asia and limits on international flights. Here are the results of the company’s 3Q 2021 revenue release. We’ve translated euros into dollars. Revenue increased 31% tp $888 million. Street furniture grew 31%. Transit grew 34%. Billboards grew 21%. The company expects organic […]
Company: Choice Media Markets: Texas, New Mexico Headquarters: 11805 I-27, Amarillo, TX 79119 Phone: 806-352-6585 Email: Info@ChoiceMediaTX.com Choice Media operates a billboard plant in Texas. Brad and Kristie Tooley formed the company in 1992 by buying a half dozen empty billboard faces with proceeds from the sale of a rental house. Today Choice Media […]
“Our recovery is now complete,” was how a bullish Sean Reilly lead off Lamar’s third quarter 2021 conference call. Here are the highlights from Lamar’s 3Q 21 earnings release and conference call. Revenues increased 24% to $476 million. Local revenue grew 18%. National and programmatic revenue grew 40%. Adjusted EBITDA […]
NEW YORK, Nov. 2, 2021 /PRNewswire/ — Over the next two weeks, 20,000 world leaders and delegates will meet in Glasgow to discuss solutions to the world’s climate crisis. And there’s a voice that we need to make sure is heard louder and clearer than ever […]
We saw Deanna Berry’s linkedin post on the sale to Trailhead and asked to reprint it. Deanna credits the employees and vendors who helped McWhorter thrive and grow. A great read if you are new to the out of home business or are thinking of starting your own out of […]
Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), has been selected as the supply-side platform (SSP) for Scentre Group’s inhouse digital network, BrandSpace, providing programmatic access to its high impact inventory in New Zealand. Scentre Group is the owner and operator of five Westfield Living […]
Company: Cincy Digital Headquarters: 7811 Laurel Ave. Cincinnati Oh. 45243-2608 Markets: Cincinnati, Ohio Phone: 513.342.6866 Email: sales@cincydigital.com Cincy Digital LLC is a locally owned OOH media firm in Cincinnati, Ohio. Cincy Digital owns one well located billboard with both north and southbound reads in a prime location on I-71 between two premier upscale shopping destinations. […]
What’s in a good out of home sales contract? There’s a tension between keeping a short term ad agreement to one page and the need to avoid conflict by being specific. Here’s a one-page static billboard ad contract. We’ve added our comments in italics explaining the importance of each section. […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
