Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham  who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services

Help Wanted

Rating: 4 (very good)

• The ad pictured above is meant to attract sales professionals. The yellow draws the eye of the target audience and the high contrast black text makes it easy to read.
• Good use of extensions to attract attention.
• The message is short and clear.
• Contact info could have been larger and bolder, but it is positioned exactly where it needs to be.
• This ad earns a 4 (very good).

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