Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: bMedia Markets: Puerto Rico Phone: 787-593-0960 Email: Hector.horta@bMediagroup.com, Juan.casillas@bmediagroup.com BMedia is the largest out of home provider in Puerto Rico. bMedia is run by Juanchi Casillas and Hector Horta and financially backed by Seaport Capital. Seaport made an equity investment in bMedia in August 2014 and assisted bMedia with the Showtime Outdoor acquisition […]
Billboard Insider is running a series featuring Tom Giesken who just retired after 30 out of home advertising including 25 years running his own billboard company. Last week Tom talked about building signs. Today he talks about bank financing and managing through tough times. Getting Bank Financing I’ve been fortunate. […]
Billboard Insider’s Take: Keep your eyes on Multiply Media Group. Billboard Insider spent time with Multiply Media’s management team at the 2024OOH Mediacon. They are a well capitalized investment group which is looking to expand in out of home in the UK and US. This won’t be their last deal. […]
London, UK: Cases of melanoma in the UK are at an all-time high, and while studies show that getting sunburnt just once can triple your risk of getting cancer, only 27% of Brits are taking proper precautions to protect their skin.[i] Drawing attention to the dangers of sun damage, Wonderhood […]
Company: Milestone Outdoor Markets: Nationwide Email: info@milestoneoutdoor.com Phone: 917-539-3147 Milestone Outdoor provides hand-painted murals and custom projects. The company was founded in 2014 in Brooklyn, New York. Billboard Insider talked with Reuel Schum, the company’s owner. How did you get involved with the out of home advertising business? Elementary School: Pottery […]
A Billboard Insider reader writes: We have to renew our permit fees for our existing boards every 2 years. If we do not pay the fee every couple of years then the state will revoke our right to put ads on the boards. Is this not also a tax on […]
The Ad Council is running a Heatstroke Prevention PSA campaign. The campaign synopsis and images are included below. All the images have clickable URLs that lead to the free Ad Council campaign ordering page. This campaign was also endorsed by the OAAA and is featured on their PSA page as […]
New York, NY– June 18, 2025 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced an expansion of its Las Vegas footprint through an exclusive agreement to manage advertising on the prominent LED display at ARIA Resort & Casino. This full-motion digital spectacular will be part of […]
Last week out of home leasing and development expert Andy Goodman talked about issues which arise when a billboard is on a multiple tenant property. Today he talks about visibility and rent resets Visibility and Rent Resets When you sign a lease and do business with a property owner, you’re […]
