We received a thoughtful email in response to Monday’s Rate This Ad column on the Crust Pizza billboard: “Hi! This billboard is in my neck of the woods. I appreciate the “Rate This Ad” columns that come out periodically and was excited to see a billboard that I have seen […]
Lamar announced a 33% dividend increase to $1.00 per share payable on September 30, 2021. Billboard Insider’s Take: Yet another signal that Lamar has put Covid in the rear view mirror. Lamar’s dividend is back to pre-Covid levels. The payout equates to a 3.5% yield on the company’s common stock […]
Smile Doctors, the largest national dental support organization focused on orthodontic care, partnered with Melody Roberts of Out of Home Creative to launch their national OOH campaign and brand re-refresh. The campaign won third place in the OAAG creative awards. We asked Melody about the campaign and process: “I previously worked with […]
(September 7, 2021) – Thanks to programmatic technology, digital out-of-home (DOOH) can be bought in new ways which have proven to be effective from both a qualitative and quantitative perspective. HYP, an Australian tech startup specialising in data and measurement, is pleased to announce its partnership with Vistar Media. HYP’s […]
Company: Big Outdoor Markets: Nationwide Headquarters: 1528 Slocum St, Dallas, TX 75207 Phone: 214-969-5800 Email: info@bigoutdoor.com Big Outdoor owns and operates high profile billboards, wallscapes bulletins and transportation advertising in 11 major US cities. The company was started in 2013. Billboard Insider talked with Ian Rappaport, the company’s EVP, Director of Sales. Tell us about […]
By Kevin Gephart When you get the feared cancellation call, don’t overreact! Most OOH company’s contracts don’t allow for cancellation. The reality–it is very tough to hold a client to a contract, especially if you want to get paid. Be focused on winning the war not the battle. Take a […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
A reader writes My longtime customer’s artwork and vinyl look terrible, but I can’t get them to even respond to my requests to update. Starting to make me and them look bad. Any suggestions? We asked Melody Robert of Out of Home Creative what she would do and she said […]
Insider heard from Chad Kaehr of RMG Outdoor on Out of Home supply chain issues. Everything is more expensive. Yes, steel prices are increasing quite dramatically, but other costs associated with materials have increased as well. Shipping, hardware, paint, labor, etc. How are lead times? 6-10 weeks depending on the […]
Company: Bender Billboard Markets: New Mexico Phone: 575-390-3950 Email: BenderBillboard@live.com Bender Billboard operates a billboard plant in Hobbs, New Mexico, including a digital and static billboards. Bobby Pennell is the firm’s owner and president. The company was the subject of a September 2009 Signs of the Times article in which it […]
