Spark44 and MediaCom have secured the top prizes in Ocean Outdoor’s annual digital creative competition for bold out of home concepts created for Land Rover and the charity Rays of Sunshine. This year’s winners were chosen by a panel of 19 expert judges drawn from the outdoor and advertising industry. […]
Company: Burkhart Advertising Markets: Indiana, Illinois Headquarters: 1335 Mishawaka Avenue, South Bend, IN 46615 Phone: 574-233-2101 If you’re driving through a small town in Indiana chances are you’ll see a good looking Burkhart steel monopole bracketing each end of town and another Burkhart monopole strategically placed in the middle of town. Burkhart was started […]
Employee fraud can happen to anyone. Earlier this week a Watchfire Signs employee was convicted of defrauding Watchfire Signs out of $330,000 in 2019. In 2017 Clear Channel Outdoor took a $10 million charge for accounting fraud in the company’s Chinese subsidiary. Here are some ways employees can steal from […]
By Alberto Scirocco, Founder and Creative Director, leftchannel While talking with a friend in the digital signage industry recently, we joked that people will put a screen anywhere if they believe it’s an opportunity to advertise to a captive audience. Sides of buildings, sides of buses, at the gas […]
New York, NY – October 14, 2021 – Yahoo today announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and […]
You should read the OAAA’s brief to the Supreme Court in the Austin v Reagan case. The OAAA brief makes the following points in response to the criticisms of digital billboards by other parties in the case: Off-premise digital billboards do not present unique safety of aesthetic concerns. Digital billboards […]
WASHINGTON D.C. (October 13, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released guidance to improve Marketing Mix Models (MMM) and OOH Attribution for both OOH sellers and omnichannel media buyers. […]
Company: Cameron Outdoor Markets: North Carolina Headquarters: 805 Trade Street NW Suite 101, Concord, NC 28017 Phone: 704-825-8679 Cameron Outdoor operates a digital billboard off I-85 less than half a mile from the city of Charlotte. The unit is 5 feet off the right of way and is the closest digital billboard to the […]
Today out of home leasing and development expert Andy Goodman talks about public, private and shopping center landlords. The difference between a private and public landlord With a private property owner I am most successful with a 1 or 2 page lease. When I get a lease with a private landlord […]
Atlanta, GA, Oct. 12, 2021—Intermx, a leading location data and platform-provider, today named Kym Frank to the newly-created role of Global Chief Experience Officer (CxO). Intermx is already the dominant provider of location and human mobility intelligence solutions for the out-of-home advertising industry (OOH) in the United States. Their product […]
