Author: billboardinsider

Andy Goodman on Dealing with Native American Tribes

Today out of home development expert Andy Goodman shares his experience dealing with Native American Tribes. I’ve had a couple experiences here in California with the Indian Tribes.  The Agua Caliente Tribe in Palm Springs were very good to work with. We would meet with the Bureau of Indian Affairs […]

Company of the Day: Comstor Outdoor

Company: Comstor Outdoor Markets: Indiana and Ohio. Headquarters: 9016 St Route 117, Box 151 Huntsville, Ohio  43324-0151. Phone: 888-354-2591 Email: office@comstoroutdoor.com Comstor Outdoor was started in 2001 by Jason Duff and operates 400 faces in western Ohio and Eastern Indiana. In addition to Comstor, Duff runs the Community Storage & Properties real estate firm […]

Billboard Photo Standards are Overdue

By Gary Bamesberger, Co-Founder of FotoFetch The need to standardize the shot types we shoot for OOH are long overdue. At this point, there is a compounding need being created by national advertisers demanding a specific “shot type” when few can actually agree on what that shot type is exactly. […]

Place Exchange Partners with Uber

New York, NY (November 23, 2021) – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) media, today announced a new partnership with Uber OOH, Uber’s digital out-of-home cartop advertising network. With over 3,000 vehicles nationwide across Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, and Phoenix, and […]

Imediacenter Selects Vistar as Supply Side Platform

New York, NY (November 22, 2021) –  Imediacenter, one of the largest digital in-store advertising network in France, today announced a partnership with Vistar Media to provide programmatic technology. Imediacenter will leverage the Vistar Ad Platform that encompasses the supply-side platform (SSP) and ad server. Imediacenter’s unique network includes more […]

Tea Leaf Reading at the City of Austin Argument

By Michael F Wright The November 10 oral argument in City of Austin v. Reagan National Advertising provided limited but interesting insights into how the justices line up in the Court’s first billboard case since its fractured 1981 decision in Metromedia, Inc. v. City of San Diego. The issue in […]

WOW Media Takes Over Randy’s Donut Sign for Ghostbusters Ad

Billboard Insider reader Lou Heller of Momentum Properties called our attention to an out of home takeover of the Randy’s Donuts sign in Los Angeles.  Randy’s has iconic donut signs on top of two California stores.  An article describing a Randy’s donut sign on top of the company’s Costa Mesa […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Chicago Shelter Ads

Company: Chicago Shelter Ads Market:  Illinois Address:  6624 W Irving Park Road, Chicago, IL  60634 Email: chicagoshelterbc@aol.com Phone: 773-545-5296 Illinois Convenience and Safety Corp dba Chicago Shelter Ads operates a backlit transit shelter advertising plant in the Chicago DMA and 50 surrounding suburbs.  The posters are 6′  by 4′ wide.  Jamie Blanchard is Sales Manager.  […]

Andy Goodman on the importance of showing up at zoning meetings

I attended a Council Meeting this week, via Zoom, representing a billboard company that requested a Zone Text Amendment to allow for the following changes to the Code: from 10×30 to 14×48, digital upgrades and additional locations allowed on the freeway. The project went to the Planning Commission in August, […]