Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
On last week’s Lamar Advertising earnings call an analyst asked Sean Reilly why out of home is doing so well and he said this. There is share shift going on…You’ve heard me over the years talk about what’s going on with local media as they struggle with their audience. You […]
New York (4 May 2022) — GroupM, WPP’s media investment group, today announces the findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of digital out-of-home advertising, which reveals half of global audiences who have seen DOOH ads say they encouraged them to make a purchase ‘there and then.’ […]
“The year is off to an excellent start,” was how Lamar CEO Sean Reilly introduced the company’s 1Q 2022 earnings. Here are the results of Lamar’s first quarter 2022 earnings release and conference call. Revenues increased 22% to $451 million. Billboard revenues are up 17%. Digital revenues are up 20%. […]
Yesterday Billboard Insider carried a press release about the rollout of the Shoutable, a new platform to boost demand for digital billboards. We talked with Jonathan Gudai the CEO of Adomni to learn more. What is Shoutable Shoutable is a brand new standalone platform. It’s a new division of Adomni. […]
Company: IMAGE MEDIA® Headquarters: 5101 Darmstadt Rd. Suite A Hillside, IL 60162 Market: Chicago, IL Phone: (312) 988-4600 Contact email: sales@imageoutdoor.com Insider talked with Michael Scheid, Jr. EVP and GM of IMAGE MEDIA. We are Chicago’s largest independent outdoor advertising operator. IMAGE, has been a dominant force in the Chicago Outdoor Advertising landscape since the […]
Las Vegas, NV. May 4, 2022. Just in time for Mother’s Day, Social Media stars Dixie and Charli D’Amelio announce their partnership with ShoutableTM, a new and unique way of creating and sharing messages with friends, family and loved ones. Using Shoutable’s new technology, anyone can create and post a […]
Some of the highlights from Jeremy Male’s bullish comments on this week’s OUTFRONT earnings call. Strong demand for OUTFRONT inventory Demand for our billboards has never been hotter. And given the flexibility of digital, we continue to book late incremental business. This is reflected in our increase in billboard yields, […]
TORONTO, ON (May 2, 2022) – Allvision, Canada’s premiere pure-play digital out-of-home media company, is proud to announce the appointment of Stuart Garvie as CEO Canada. With a rich history of out-of-home development, Allvision has crafted a significant portion of the most highly valued large format digital out-of-home inventory across […]
By Andy Rocker, Director of Customer Success, Blip Billboards Out-of-home, especially digital out-of-home (DOOH), offers more potential to your or your clients’ advertising campaigns than ever before. The versatility, attention-grabbing impact, and data capabilities it presents are lining up with a range of consumer trends to offer serious leverage. Andy, […]
