Restructuring charges are one-time expenses that a company recognizes when reorganizing operations. A company separates these expenses out on their financial statement and does not include them when computing cashflow (EBIDTA). Restructuring charges are in theory one-time events but you can see that in the last stages of the William […]
An overwhelming majority of Billboard Insider readers have a separate rate card for non-profit advertisers but very few have a separate rate card for local advertisers. See our poll results below. Franklin Outdoor’s Dan Franklin says you should think about pricing short term transactions higher to encourage longer term […]
Company: MAD Outdoor Address: Illinois Phone: 708-784-0886 MAD Outdoor operates 28 billboard locations around the suburbs of Chicago. Mark Hirtzer is the company’s owner. He founded MAD Outdoor in 1999. David Malay is President. [wpforms id=”9787″] Paid Advertisement
On this week’s Billboard Insider podcast, Blackbird Media CEO Chenault Saunders talked about pricing structures to encourage local and non-profit advertisers to use the Nashville and Atlanta signs. A lot of local advertisers and local non profits who would want to have part of the voice on the Nashville sign […]
Company: Look Billboards Market: Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24. Chris Cowlbeck is the General […]
New York, NY (July 6, 2022) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, has named Chris Luken Senior Vice President of Product. In this new role at Geopath, Luken will focus on accelerating and expanding the suite of Geopath’s OOH audience measurement […]
By Kevin Gephart Lots of talk whether the Federal Reserve’s efforts to raise interest rates and curb the money supply will put us in a recession. OOH is the Do-More-With-Less medium. As you meet with clients and prospects, ask the high gain question: “If we slide into a recession, how […]
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH). Displayce, a French start-up […]
Project Yellow Light was established in 2007 by the family of Hunter Garner to honor his memory after his death in a car crash at age 16. In 2020, seven percent of drivers 15 to 19-years-old involved in fatal crashes were reported as distracted. This age group has the largest […]
Company: MAC Media Markets: Florida Email: macmedia@cfl.rr.com Phone: 407-805-9238 MAC Media operates an out of home advertising plant with over 150 billboard displays including 90 digital displays in Orlando Florida. Richard (“Mac”) McHugh is founder. Richard’s wife Rhonda is CFO. [wpforms id=”9787″] Paid Advertisement
