Author: billboardinsider

Company of the Day: Triad Media

Company:  Triad Outdoor Advertising Markets: North Carolina Address: 131 Industrial Avenue , Greensboro, NC 27406 Email: jpbryant@triadinvestmentco.com Phone: 336-247-3313 Triad Outdoor is a family owned and operated Outdoor Advertising company based in Greensboro North Carolina providing coverage in eight Central North Carolina counties known as the Piedmont-Triad area of NC.  Insider talked with Jim Bryant’s […]

OOH Lawyer Jennifer Sloane on Protecting Your Easements

Law Firm: Sloane Law Office Address:  Orlando, Florida Email: JSloane@Sloanelawoffice.com Phone: 407-599-7400 Out of home lawyer Jennifer Sloane of Sloane Law Office represents out of home companies all around the country.  We know she’s active because she’s represented several out of home companies which have done business with our Billboard […]

Lamar and Colossal Paint Brooklyn Mural for Black History Month

Baton Rouge, LA – February 8, 2023 – In celebration of Black History Month, Lamar Advertising, a leader in outdoor advertising, and Lamar’s Colossal Media division have teamed up with Black Artists + Designers Guild (BADG) to create a hand-painted mural on a wallscape in Brooklyn that will celebrate the […]

Outfront Plans Digital in Red Bank New Jersey

OUTFRONT media has proposed to replace two static billboards with a digital billboard on the site of a closed gas station AT 187 Riverside Avenue on Route 35 just past Coopers Bridge in Red Bank, New Jersey.  Read articles by Tap into Redbank and Red Bank Green.  The project received […]

Company of the Day: Transformation Media

Company: Transformation Media Markets:  New York, West Virginia, Ohio, Kentucky, Pennsylvania Headquarters: 1019 Route 519, Building #1, Eighty Four, PA  15330 Phone: 724-228-3469 Transformation Media has a plant with 275 total faces, including 6 digital faces across five states.  Mark Gamble is the company’s vice president. Mark, how did you enter the outdoor business? […]

Billboard Insider’s 2023 List of Out of Home Equity Investors

Private equity funds and family offices remain interested in out of home.  Billboard Insider gets a steady stream of phone calls from investors looking to enter out of home.  Private equity investors like out of home’s barriers to entry, low technology risk, digital billboard upside as well as the fact […]

World Out of Home Organization Announces Sustainability Panel

The World Out of Home Organization has announced a high-powered ‘Sustainability in OOH’ panel for WOO’s first in-person MENA Forum, which will take place from February 15-17, 2023 (Wednesday – Friday) in Dubai UAE. The panel will comprise panel moderator Ben Milne, Global Head of OOH dentsu, Lenaic Pineau, JC […]

Company of the Day: Tri Outdoor

Company:  Tri Outdoor Market: Lehigh Valley, PA Headquarters: 1749 Red Hawk Way, Bethlehem, PA  18015 Phone: 610-838-8870 Tri Outdoor operated an 18 face outdoor advertising plant in Lehigh Valley, PA.  The company was sold to Lamar Advertising in 2022 The company has been in business in excess of 50 years and is owned by […]

Rotating Showings

A Billboard Insider reader asks: Is the idea of a rotating board not something that a lot of billboard companies do anymore? We are going through some transitions in our marketing and software and I have been surprised when talking to people in the industry that the rotating bulletin idea […]

Who’s Worth What in Out of Home

This slide from the recent Solomon Partners Media and Entertainment Summit Presentation caught Billboard Insider’s eye.  It shows that public out of home companies are trading at a 9-14 times current cashflow (2022 EBIDTA).   Billboard Insider’s take: Lamar has the highest valuation multiple because it has the longest weighted […]