Author: billboardinsider

5 Ways to Improve Your Out of Home Company in 2023

It’s time for New Years resolutions and here are five New Years resolutions which will improve your out of home company in 2023. Install a digital billboard face. Billboard Insider is surprised at how many out of home companies there are which don’t have any digital faces.  Most out of […]

Company of the Day: Giraffe Advertising

Company: Giraffe Advertising Headquarters:  9655 Perkins Rd, Suite C-155, Baton Rouge, LA 70810 Market:  Baton Rouge, LA Phone:  225.910.0428 Email:  sales@southernoutdoorads.com Southern Outdoor Advertising dba Giraffe Advertising provides custom solutions throughout East Baton Rouge, Livingston and Ascension Parishes. Their inventory includes billboards, transit bench ads, and kiosk advertising at the Perkins Rowe […]

A Software Solution for Out of Home Leases

Yesterday out of home leasing expert Andy Goodman talked about using software to manage lease renewals.  Billboard Insider asked Billboard Planet’s Mike Donaldson to discuss the benefits of using software to manage out of home leases. Mike, how can good software help an out of home real estate manager? There […]

Goodman on Lease Renewals

Today out of home development and leasing expert Andy Goodman  talks about when you should start a lease renewal When should you start talking about a lease renewal If the billboard is in a non-landscaped section of the freeway and the City will allow new billboards I will start talking […]

Company of the Day: Silicon View

Company: SiliconView Market: California Phone: 415.722.6856 Email: ssouders@siliconview.com SiliconView owns a two-sided digital structure situated along Highway 101, the principal commuter route between SanFrancisco and San Jose. The digital sign is located on the same piece of land as the Softbank Venture Capital firm.  The company uses numerous sales partners including […]

Why we’re a member of the OAAA

Billboard Insider owns Circle City Outdoor, a small out of home company with 65 total faces including 1 digital billboard in Minnesota and Indiana.  We watch ever penny but include an OAAA membership in our annual budget.  Here’s why. OAAA is our insurance policy on regulatory risk.  When sign codes […]

3 Things About Clear Channel Outdoor’s Switzerland Sale

Three things about the $93 million Clear Channel Switzerland sale which was announced yesterday. The price is OK.  The sale price of 9.75 times segment cashflow is OK.  For a wide variety of out of home transactions, Billboard Insider assumes 10 times segment cashflow as an average price. More than […]

Clear Channel Outdoor Sells Switzerland Assets for $92 million

SAN ANTONIO, Dec. 22, 2022 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (CCO) (the “Company”) today announced it has entered into a definitive agreement to sell its business in Switzerland to Goldbach Group AG, an affiliate of TX Group AG, for CHF 86.0 million, or US$ 92.7 million1. The Company’s Swiss business […]

Fotofetch Shot of the week

FotoFetch shot photos this week from L.A. to New Hampshire and places in between, from the south in Houston to the north in Saginaw. Whether you need photos to showcase your billboards, kiosks, or transit too, or you need to capture a unique perspective, FotoFetch has you covered. We provide […]