Author: billboardinsider

Volta Sells to Shell for $169 million

Volta, the electric vehicle charging station company which was attempting to support itself by digital billboard advertising has agreed to sell to Shell for $169 million.  The company’s stock has recently been trading below a dollar, down from a high of $15 in heady post-ipo days in 2020.  The cashflow […]

Sam Stokely: “This is a great business to be in.”

Company of the Day: Stokely Outdoor Markets: Oklahoma Address: PO Box 141277, Broken Arrow, OK. 74014-1277 Phone: 918-402-9016 Stokely Outdoor operates a plant with over 700 billboard faces including 6 digital billboard faces in the Tulsa, Oklahoma area.  The company was started by Bill and Sarah Stokely in 1978.  Bill’s daughter Shelley joined the […]

Michigan Has Money for High Efficiency LED Conversions

Reliable Electric’s Brian Kline tells Billboard Insider that  now is the time to convert your old lights to high efficiency LED’s, especially if you live in Michigan. What’s the program Brian? This year brings an opportunity for billboard operators in Michigan. Reliable Electric Products Company and Consumer’s Energy have partnered […]

Cowlbeck Named to MRC Executive Committee

Billboard Insider notes that the IBOUSA’s Chris Cowlbeck has been named to the MRC executive committee.  Chris has been a committee member of MRC for 4 years. He has served on three MRC OOH committees in the past as a committee member only. He is now appointed as the chair […]

5 Strategies to Sell More Faster in a Recession

Asset management giant, BlackRock, wrote in its 2023 Global Outlook report that a recession is “foretold.” In December, JPMorgan Chase CEO Jamie Dimon reiterated a prediction that a recession is coming in 2023. I don’t want to be alarmist.  I do want to help you sell more faster by proactively arming […]

Company of the Day: Sun Outdoor

Company:  Sun Outdoor Advertising. Markets:  Arizona, California, Oregon, Washington Headquarters:  11221 Pacific Highway SW, Lakewood, WA  98499 Phone:  866-581-3118 Email: info@sunoutdoor.com Sun Outdoor is a family owned business which was started in 1982.  The firm’s plant includes billboards in the following communities: Bakersfield, CA Ridgecrest, CA Mohavi, CA Tehachapi, CA Barstow, […]

Happy Birthday Jim Johnsen!

Out of home industry investment banker Jim Johnsen of Johnsen Fretty had his birthday celebrated (where else) on a billboard.  Standing in front of the billboard are some of Jim’s friends (left to right): Greg Ziomek (Ultralum), Jenna Panepinto (OUTFRONT), John Mahoney (OUTFRONT), Angela Rufo (OUTFRONT), John Carroll (Carroll Outdoor). […]

Wes Frick on AI Uses and Limits in Ad Design

This article was written by a human.  A disclaimer like this may be needed in the future.  Artificial Intelligence (“AI”) will disrupt out of home advertising by automating certain tasks and by providing easy access to information. Ask Chat GPT-3 these prompts and see what you get: What are the […]

Fotofetch Shot of the Week

  One Step Photos- What’s the process you go through to have a photo taken?  We looked at the multi-touch, need to manage the process is extremely out of date.  With FotoFetch you enter an order, and we deliver the photos.  There’s not a lot of messy stuff in between […]