Author: billboardinsider

Company of the Day: Waverly Media

Company:  Waverly Media Market:  Florida Headquarters:  4188 Dairy Ct, Suite D, Port Orange, Florida  32127 Phone: 386-322-3600 Waverly Media is a 20 year old company which operates a bus bench advertising business in Pasco County, Florida with coverage in: Deltona Deland Edgewater Holly Hill Port Orange   To receive a free […]

SignValue’s OUTFRONT at a Glance

SignValue has prepared the following analysis of OUTFRONT Media’s 4Q 2022 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell […]

Fotofetch Shot of the Week

When you are persuading your customers to buy more advertising, one thing that works well is glamour shots of past campaigns.  Not every location is glamorous like Times Square, but that hardly defines the type of glamour the shot you have might produce in the hearts and minds of your […]

Company of the Day: Vision Outdoor

Company: Vision Outdoor Markets:   Baltimore, Maryland Address: 1340 Smith Avenue, Suite 200, Baltimore, MD. 21209 Email: info@visionoutdoor.com Phone: 410-779-1223 Vision Outdoor is the Mid-Atlantic’s only independent digital billboard operator with seven (7) faces including one static board in the Baltimore metropolitan area along interstates I-95, I-395 and I-83. Chris Ziolkowski, the Director of Sales, has […]

SignValue’s Lamar at a Glance

SignValue has prepared the following analysis of Lamar Advertising’s 4Q 2022 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and […]

Billboard Insider OAAA Show Plans

In two weeks I will be attending the OAAA show March 27-29 in Nashville.  Here are some of the events I’m looking forward to.  My focus is out of home finance and operations but there are lots of great marketing events. Tuesday March 28 8:45 am. Main Stage.  Anna Bager’s […]

Matt Richman on Billboard Siting and Leasing

Billboards for Education founder Matt Richman is running a series about starting, running and selling an out of home company.  Today he talks about how to find and lease good locations. How did you find locations? I asked a lot of questions from people who had been in the industry.  I […]

Kre8 Partners with StreetMetrics for Mobile Billboard Measurement

  Birmingham, AL  —  StreetMetrics, a leading measurement and insights company in out-of-home (OOH) advertising, announced their partnership with Kre8 Media, the largest operator of mobile billboards in the Las Vegas market.  “Kre8’s Media’s mobile billboards drive strong performance on the Las Vegas strip for some of the most well-known […]

Company of the Day: Viscom Outdoor

Company:  Viscom Outdoor Markets:  California Headquarters: 11199 Shadow Court, Auburn CA  95602 Phone: 877-484-7266 Email:  dave@viscomoutdoor.com Viscom Outdoor was founded in 1974.  The company operates a billboard plant with 194 faces in Northern California.  Insider talked with Owner Bob Townsend and Manager Dave Moran. Bob you’ve got a great story about how you entered […]

Four Things About OUTFRONT

Four things about OUTFRONT media which Billboard Insider learned from reading OUTFRONT’s 2022 annual report and k1. Lots of non-conforming billboards “We estimate that approximately 75% of our billboard structures in the U.S. are “legal nonconforming” billboards, meaning they were legally constructed under laws in effect at the time they […]