Author: billboardinsider

The Approach Shot, Some are Easy and Some are Hard

  What is an approach photo? Whether you ask for a ‘best read’ or an ‘honest read’ or perhaps something between the two, a great photo tells a story about your billboard. Obviously, the two basic components are the billboard’s creative and the traffic passing that sees it. Approach shots […]

Daktronics is Hiring

Daktronics, the South Dakota headquartered digital billboard manufacturer, is looking for more workers to help it meet a record $400 million backlog.  Billboard Insider found 102 open Daktronics positions on Linked in during a search yesterday.  Here’s a KELO news story on the company which talks about Daktronics history, recent […]

Company of the Day: Supreme Outdoor

Company: Supreme Outdoor Advertising Markets: Minnesota Headquarters: 17595 Kenwood Trail, Lakeville, MN  55044 Phone: 952-898-1844 Email: dremes@msn.com Supreme Outdoor is a privately held company which was started in 1990.   The company operates a plant of 78 static faces around Minnesota.  A large group of the company’s faces was sold to Reagan Outdoor in July […]

Andy Goodman Reviews the Beginning of an Out of Home Lease

Billboard Insider asked out of home leasing and development expert Andy Goodman to review and comment on a standard out of home advertising lease.  Today he looks at the beginning of the lease.  We’ve put Andy’s comments in red. Lease Agreement Lease # _________________ I’ve worked for a lot of […]

Why You Shouldn’t Put Prices in a Ride Sheet

Almost two-thirds of our readers omit prices in a ride sheet.  On Tuesday Billboard Insider published comments from several readers in favor of posting prices. A midwest out of home executive explains the case for not putting prices in ridesheets. I saw your article yesterday about rate cards and voted […]

Tiger Party to Use GOTIGER Software in Times Square

New York, NY- January 25, 2023 — Tiger Party, the Times Square-based DOOH (Digital Out-of-Home) tech shop presents a digital signage player that will work with its GOTIGER software. GOTIGER software is used to manage some of the world’s most famous digital billboard networks. Tiger Party is known for its […]

Clear Channel Stock Rising After Ares Announcement

Clear Channel stock is up  28% since  Ares Management disclosed a 7% ownership position in the company on January 18, 2023.  Ares Management is a publicly-traded investment fund which was formed in 1997 to make alternative investments.  It has $341 billion in assets under management. Billboard Insider’s take: Ares is […]

Branded Cities and Ocean Outdoor Announce Trans-Atlantic Digital Out of Home Network

  New York, NY: Out-of-Home media operators Branded Cities and Ocean Outdoor have launched a new super premium network. The United brings together four premier digital advertising screens in the top three locations across three key global cities in the United States of America and the United Kingdom. The United […]

Company of the Day: Stillaguamish Outdoor

Company:  Stillaguamish Outdoor Media Markets: Washington State Headquarters:  3322 226th St NE, Arlington, WA  98223 Email:  abrown@stillaguamish.com Phone:  360-572-3077 Stillaguamish Outdoor Media owns 5 digital billboards on land owned by the Stillaguamish Nation along I-5 and Highway 530 in the state of Washington. Andy Brown is the firm’s accounts manager. [wpforms […]

The Case for Disclosing Prices in Ride Sheets

Almost two-thirds of Billboard Insider’s readers omit prices in ride sheets.  Here are the results of Monday’s poll. But most of our comments say this is a mistake. Out of home sales expert Kevin Gephart say disclose your prices! I vote a resounding YES…put your price out there!!! The more […]