Billboard Insider asked out of home leasing and development expert Andy goodman to review and comment on a standard out of home advertising lease. Today he looks at the easements and access section of the lease. We’ve put Andy’s comments in red. Easement. Lessor also hereby grants to Lessee the […]
London, UK: Ocean Outdoor screens across the UK today (January 27) joined a national moment to mark Holocaust Memorial Day 2023. Leading the “Light the Darkness” commemoration were London’s Piccadilly Lights and the BFI IMAX. In a powerful 11-minute domination, the Piccadilly Lights in London displayed black and white portraits […]
By: Chris Grosso, CEO of Intersection Out of home advertising is poised for a strong 2023 as the secular tailwinds driving OOH’s long term growth will overcome any economic uncertainty. The reason? Online growth is stalling due to increasing privacy regulations, while linear TV, radio, and print continue to lose […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company: Target Signs Headquarters: 813 Camel Dr., Gillette, WY 82716 Markets: Wyoming.Phone: 307.686.7788 Email: signs@vcn.com Target Signs is a family owned firm which is Gillette’s oldest and largest outdoor media provider. The company operates a static and digital billboard plant around Gillette. The faces range in size from 12 by 24 to 16 by […]
Solomon Partners says “the much discussed potential recession is not currently impacting the advertising market.” In the January 2023 Media Monthly the Solomon team reviewed the ad spending estimates from GroupM, Magna and Zenith. The three forecasts predict out of home ad spending to grow 22% in 2022 and 8% […]
What is an approach photo? Whether you ask for a ‘best read’ or an ‘honest read’ or perhaps something between the two, a great photo tells a story about your billboard. Obviously, the two basic components are the billboard’s creative and the traffic passing that sees it. Approach shots […]
Daktronics, the South Dakota headquartered digital billboard manufacturer, is looking for more workers to help it meet a record $400 million backlog. Billboard Insider found 102 open Daktronics positions on Linked in during a search yesterday. Here’s a KELO news story on the company which talks about Daktronics history, recent […]
Company: Supreme Outdoor Advertising Markets: Minnesota Headquarters: 17595 Kenwood Trail, Lakeville, MN 55044 Phone: 952-898-1844 Email: dremes@msn.com Supreme Outdoor is a privately held company which was started in 1990. The company operates a plant of 78 static faces around Minnesota. A large group of the company’s faces was sold to Reagan Outdoor in July […]
Billboard Insider asked out of home leasing and development expert Andy Goodman to review and comment on a standard out of home advertising lease. Today he looks at the beginning of the lease. We’ve put Andy’s comments in red. Lease Agreement Lease # _________________ I’ve worked for a lot of […]
