Author: billboardinsider

Fotofetch Shot of the Week

FotoFetch shoots photos of everything and has become an OOH Industry Standard for getting the photo you need exactly when you need it.  Drone photos yes, Pro Photographers yes, even cell phone photos when you need them. We do the gamut from transit shoots to rural billboards yes. FotoFetch is […]

Company of the Day: Wolverine Sign Works

Company:  Wolverine Sign Works Markets:  Michigan, Indiana, Ohio Headquarters:  923 Bradley Street, Owosso, Michigan  48867 Phone:  800-535-7446 Email: info@wolverinesign.com Wolverine Sign Works was founded in 1916 by two traveling salesman who decided to start a sign rental company.  They borrowed against their life insurance and since Michigan was the wolverine state they called the company […]

Andy Goodman on Lease Rights of First Refusal

Today out of home leasing and development expert Andy Goodman analyzes right of first refusal language and notice language in an out of home lease.   Andy’s comments are in italics following the lease language. Right of First Refusal:  If, during the term of the Lease Agreement (including any extensions or renewals […]

Pete Hautem’s Out of Home Sales Rules

Today out of home sales consultant Pete Hautem reflects on some rules for out of home sales sucess. Throughout my career, I have heard and attended many sales seminars and have appreciated other sales people’s thoughts and opinions. As sales people, we all have the same goals—–just different opinions on […]

Dentsu Partners with Out of Home Capital

Dentsu, one of the largest global marketing and advertising agency networks in the world, and OOH Capital Ltd, the complete out of home advisory, today announced a new commercial partnership focused on delivering mutually beneficial solutions for brands, retailers and municipal authorities with untapped physical footprint and potential display media […]

Company of the Day: Wingate Outdoor

Company:  Wingate Outdoor Advertising, Inc. Markets:  Arkansas and Missouri Address: 112 East Church St, Berryville, AR  72616 Phone: 870-423-4707 Email: info@wingateoutdoor.com Wingate Outdoor Advertising operates a billboard plant in Northwest Arkansas and Southwest Missouri.  The company was started by Gene Wingate and his son Ken in 1986 to provide a cost effective way for […]

The 2023 OAAA/Geopath Show in 5 Quotes

Here are 5 quotes which summarize Billboard Insider’s visit to the 2023 OAAA/Geopath show in Nashville. Anna Bager on a healthy turnout.   We are super thrilled that over 1,000 Geopath and OAAA members are here… OUTFRONT VP National Creative Director, Eddy Herty on creative Functional is easy.  Functional and beautiful […]

Company of the Day: Wilson Outdoor

Company: Wilson Outdoor Displays Headquarters: 786 Coleman Mill Rd, Carrollton, GA 30116 Markets:  Western Georgia and Eastern Alabama. Phone: 770.854.4899 Wilson Outdoor operates a billboard plant with with 99 faces in Western Georgia and Eastern Alabama including coverage in the following communities: Carrollton Wedowee Roanoke Heflin Ashland Wilson Outdoor started in 1985 when Dwayne Wilson […]

The Best Elevator Pitch We’ve Ever Heard for Out of Home

Billboard Insider admires the ability of Boston Omaha’s execs to write in clear, compelling english.  Take this elegant 3 sentence paragraph in Boston Omaha’s 2022 10k explaining why Boston Omaha likes out of home: We are attracted to the outdoor advertising market due to a number of factors, including high […]

Lacoste, SmartMedia and Ocean Outdoor Partner

Premium digital out of home (DOOH) media owner Ocean Outdoor has announced an exclusive partnership with the Web3 engagement platform SmartMedia Technologies (SMT). The collaboration allows Ocean to leverage The SmartMedia Stack, SMT’s self-serve, no-code, drag, drop and distribute studio, further elevating the connection between large format digital outdoor and […]