Author: billboardinsider

Fotofetch Shot of the Week

Getting the right shot for you means that FotoFetch has to listen to your specific needs and wants.  A great photographer will make sure to get the best possible shot that fits your vision. When you trust a photographer, you have to believe in your directions and that they will […]

Stop Spending Your Time Drilling Dry Wells

One of the great conundrums of life is the amount of time the average OOH salesperson spends with prospects who never become clients.  A person could argue that the vast majority of a salesperson’s “selling time” is actually spent drilling dry wells.  You could even say that its just the […]

Company of the Day: Your Big Sign

Company:  YourBigSign.com Markets:  Michigan Headquarters: 3440 Fenton Rd, Hartland, MI  48353 Phone: 2498-881-9505 Email: alan@yourbigsign.com Your Big Signs operates a billboard plant in Michigan.  Alan Pittel is the founder.  Last year Pittel was interviewed by the Glove First, a Michigan business podcast.  He says he started Your Big Signs when he was helping a friend […]

The 10 commandments of digital billboard development

Lamar’s Director of Digital Development Bill Ripp gave an outstanding talk on siting digital billboards at the 2023 OAAA conference.   Ripp has installed 4,500 digital billboards in his Lamar career. Digital siting is hard. Lamar Advertising relocates 10-20 digital signs a year and they let 10-20 digital signs fade to […]

Four Things About Link Media

Here are four things about Link Media Outdoor (the out of home subsidiary of Boston Omaha) which Billboard Insider learned by reading Boston Omaha’s 2022 10k. Acquisitions, acquisitions, acquisitions Link Media Outdoor has closed 20 out of home acquisitions totaling $240 million since 2015.  That’s a lot, but maybe not […]

3 Things About Clear Channel Outdoor

Here are three things Billboard Insider learned after reading Clear Channel Outdoor’s 2022 10k. North America is less about bulletins… Bulletins still account for a huge portion of Clear Channel Outdoor’s north american revenue but the figure is declining by 1%/year.  It was 75% in 2020, 74% in 2021 and […]

Clear Channel Outdoor Launches New Educational Campaign

WASHINGTON (April 5, 2023) – There is an urgent need for students to enroll in academic recovery programs this summer, but many parents aren’t aware their children are behind. New research released today by Learning Heroes finds that 9 in 10 K-12 parents nationally believe their child is at or […]

Company of the Day: WV Outdoor

Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia  25159 Phone: 304-342-0932 WV Outdoor is a family owned out of home company serving West Virginia.  WV Outdoor was founded in 1929 by John Vickers Ray.  It is currently the largest independently owned outdoor billboard company in West […]

Matt Richman on Learning to Sell Out of Home

Today Billboards for Education Founder Matt Richman talks about how he learned to sell out of home. How did you sell ad space? Early on it was me.  I was working full time and it would be midnight and the kids would be in bed and I’d be emailing businesses […]

New Tradition Acquires Nine Chicago Spectaculars Plus Real Estate From Victor Signs

New York, NY – April 3, 2023 – New Tradition, an independent Out-of-Home media company with premier displays in the nation’s largest markets, enhances its Chicago billboard presence with their latest acquisition from Victor Signs of Chicago. The purchase includes Victor’s two massive wall spectaculars along the Eisenhower Expressway, both […]